It's been over six weeks since I last posted to this blog. I've broken the most important rule, experts say, about blogging: Consistency. Fortunately, I am not The New York Times so I am not losing a lot of sleep about it. But it makes me wonder: when you're pulled in many different directions between work, kids, family and friends, how can one stay consistent with a blog that doesn't bring in money though it satisfies a deep underlying need to express one's innermost thoughts, ideas and concerns?
To make matters worse, I started another blog devoted to green business a couple of months back, and have only posted one blog, despite my initial enthusiasm. I'm still enthusiastic but severely strapped for time and energy because the new blog requires research and interviewing. Ouch: what was I thinking.
On one hand, this is all positive news: I am much busier with work these days. On the other hand, in my line of work (business and tech writing, tech marketing and communications) staying up-to-date with all the social media is pretty critical. If I can't handle my own stuff then perhaps that makes me look bad to the outside world. Do the people who keep regular blogs while working, staying fit (a high priority for me) and taking care of family get less than six hours of sleep? If that's what it takes, I don't know if I am up to the task. My other problem is I don't work full-time: having 25-30 hours of week while my kids are in school to work, means that when I get busy, I'm barely keeping up with clients. Blogging? Forget about it.
Regardless, I do intend to keep doing this even if not weekly. And I've got a topic which I would love some feedback on now so I can write about it intelligently. Top of mind to me these days is the topic of stress. Why exactly do men seem to handle this better than women?
Men of the world: what are your secrets? Or are you just built this way? Please don't say the latter. I need a tip and fast. I know: I need to care less about the details of everyday life and stop trying to be a perfectionist. That's part of it. But beyond that -- when I am overwhelmed with deadlines and the never-ending miscellaneous list of things to take care of, sometimes I just shut down. Worse, I explode about stupid things to my kids or others in my life. And if the kitchen is not cleaned up before 10 AM, I get very cranky.
My husband, on the other hand, watches the Food Channel or ESPN and then stays up until midnight working. He rarely worries about or even notices the messy house, dirty kitchen, piles of laundry, bills piling up. He figures, it gets done when it gets done. That's not to say he doesn't need more sleep: he does. But he seems to care less about the ramifications of being overworked, overtired and constantly behind.
Is that the secret? Caring less? I don't know if I can do it. But I'd like someone to tell me how to whittle down on my worry gene, just a little bit. I'm afraid to discover that the answer is in fact, genetic. Men are from Mars, women are from Venus. Can I become a bit more Mars-like??
Until next time, hang tight frazzled people. Holiday downtime is almost here!!
Monday, December 14, 2009
Monday, September 28, 2009
Consulting woes: I just want to get paid.
As a home-based independent consultant, one of the most important tasks that you can nail is getting paid on time. It shouldn't be rocket science, yet it is. If you're just now entering the business of working for yourself, get used to the fact that you're going to be a part-time, industrious and high-value worker, and part-time collections agent.
My good friend and colleague, Howard Baldwin, who rants with brio about getting older in his blog, has also proven over the years to be a good partner in crime for whining about deadbeat clients. Complaining, however, hasn't done us much good.
Has anyone noticed that during recessionary times, getting paid is doubly harder than normal? Here's what I have discovered over the past 18 months: I am working harder and longer and for less money. This is true for many of us. Chasing down invoices is just grinding salt into the wound. But let's not be victims here: I'd like to offer a few ideas that have worked for me, and as well, a couple of ideas from some like-minded friends. Here goes:
1. Research a new client before taking on a project. These days, with a plethora of online forms and social media to connect with colleagues from all over the world, there's just simply no excuse for not making a small effort to find out if anyone has worked for the company, and if they were paid on time and treated well. Do the diligence -- unless of course you have a personal reference whom you trust already and can offer insights on the client's ability to pay and general ethics. One colleague even told me she does a background check on every new client. Now that's taking the bull by the horns!
2. Insist on a contract. This is a basic form of CYA. Always have a project agreement in writing from the client— even if they are a friend or former colleague. Consider the fact that an e-mail message may or may not hold up in court. It's better to have something on company stationery, with a signature. Because naturally, you're going to have to sign some documents for the client before you get started. It's only fair, right? And without a contract, you have absolutely no ground to stand on when the client starts ignoring your e-mails and phone calls.
3. On the contract, include a late payment fee clause. If the client refuses to sign a contract with such a clause, then you have to wonder why. Of course, it may not make it any easier to get paid with some clients of a particular slimy, or bankrupt nature— but at least they know you mean business from the start. As well, include on your invoices the late payment terms. Mine call for a 5% fee after 45 days, and a 10% fee after 60 days.
4. Insist on payment within 30 days of receipt of invoice. When you purchase any service for yourself, such as from your doctor, housecleaner, or hairdresser, you pay at the time of service, right? So why should you wait longer than 30 days to get paid for your work? If the client says: "We don't usually pay within 30 days,” move on—no matter how cool the project or company. Keep in mind, of course, that some accounting departments are given directives by senior management to hold up invoices as long as possible for the sake of cash flow. This is a hard, cold reality that every consultant/contractor must fight vigorously. At a certain point, you may have to walk away from a client that continues to violate your 30-day payment window.
5. Consider asking for a portion of your fees upfront. A marketing colleague told me that she is often able to get 50% down. That's impressive. I've not tried it myself but I must say it is tempting. For a new client with a big project that could be risky, it's worth asking. I'm just simply not sure how effective this tactic is today in the marketing/PR/freelance writing world in which I work. But if you have a unique product or service, and competitive prices, you've got a decent chance.
6. Kill them with kindness.Your invoice is two, three or perhaps even four weeks late. After the first reminder, it's time to get tougher – yet still remain the courteous, friendly professional person that you are. "Dear editor/marketing manager/accounting person: I've really enjoyed working on this project with you. But at this point, I really do need to get paid. I'm sure there's some kind of mix-up, and I'd love to just get beyond this issue so that we can move on to the next project. What do you say? Can you give me an answer by tomorrow as to when I will get my check? Thanks so much. I appreciate your help."
7. When all else fails, get nasty.
"I once told a publisher that unless I was paid immediately I would tell everyone on the masthead, as well as all of the publication's advertisers, the story of my shoddy treatment. It worked,” says John, a freelance writer friend. There are many ways you can spread the word about a company’s disreputable ways through the Web: review pages, Better Business Bureau, online forms for your industry, and so on. You can also take them to small claims court--a protracted, frustrating process which I did once and I would not recommend doing for any amount less than $1000. (Collections agencies are another option, of course, but you'll have to meet their minimum and pay their fees)
8. Know your tipping point.
Don't kill yourself over principle. If a company is simply out of cash, then you're just not going to get paid. It's better to spend your time taking care of your good clients, and developing relationships with new clients who have money in the bank and a solid reputation with vendors. In short, know when to walk away. All that stress is simply bad for your health!
Late and unpaid invoices happen to all of us at some time. Just make sure that you do everything in your power to ensure it’s an occasional blip and not the status quo; otherwise, sister (or brother, as it may be), you’ve got the wrong kind of clients!
My good friend and colleague, Howard Baldwin, who rants with brio about getting older in his blog, has also proven over the years to be a good partner in crime for whining about deadbeat clients. Complaining, however, hasn't done us much good.
Has anyone noticed that during recessionary times, getting paid is doubly harder than normal? Here's what I have discovered over the past 18 months: I am working harder and longer and for less money. This is true for many of us. Chasing down invoices is just grinding salt into the wound. But let's not be victims here: I'd like to offer a few ideas that have worked for me, and as well, a couple of ideas from some like-minded friends. Here goes:
1. Research a new client before taking on a project. These days, with a plethora of online forms and social media to connect with colleagues from all over the world, there's just simply no excuse for not making a small effort to find out if anyone has worked for the company, and if they were paid on time and treated well. Do the diligence -- unless of course you have a personal reference whom you trust already and can offer insights on the client's ability to pay and general ethics. One colleague even told me she does a background check on every new client. Now that's taking the bull by the horns!
2. Insist on a contract. This is a basic form of CYA. Always have a project agreement in writing from the client— even if they are a friend or former colleague. Consider the fact that an e-mail message may or may not hold up in court. It's better to have something on company stationery, with a signature. Because naturally, you're going to have to sign some documents for the client before you get started. It's only fair, right? And without a contract, you have absolutely no ground to stand on when the client starts ignoring your e-mails and phone calls.
3. On the contract, include a late payment fee clause. If the client refuses to sign a contract with such a clause, then you have to wonder why. Of course, it may not make it any easier to get paid with some clients of a particular slimy, or bankrupt nature— but at least they know you mean business from the start. As well, include on your invoices the late payment terms. Mine call for a 5% fee after 45 days, and a 10% fee after 60 days.
4. Insist on payment within 30 days of receipt of invoice. When you purchase any service for yourself, such as from your doctor, housecleaner, or hairdresser, you pay at the time of service, right? So why should you wait longer than 30 days to get paid for your work? If the client says: "We don't usually pay within 30 days,” move on—no matter how cool the project or company. Keep in mind, of course, that some accounting departments are given directives by senior management to hold up invoices as long as possible for the sake of cash flow. This is a hard, cold reality that every consultant/contractor must fight vigorously. At a certain point, you may have to walk away from a client that continues to violate your 30-day payment window.
5. Consider asking for a portion of your fees upfront. A marketing colleague told me that she is often able to get 50% down. That's impressive. I've not tried it myself but I must say it is tempting. For a new client with a big project that could be risky, it's worth asking. I'm just simply not sure how effective this tactic is today in the marketing/PR/freelance writing world in which I work. But if you have a unique product or service, and competitive prices, you've got a decent chance.
6. Kill them with kindness.Your invoice is two, three or perhaps even four weeks late. After the first reminder, it's time to get tougher – yet still remain the courteous, friendly professional person that you are. "Dear editor/marketing manager/accounting person: I've really enjoyed working on this project with you. But at this point, I really do need to get paid. I'm sure there's some kind of mix-up, and I'd love to just get beyond this issue so that we can move on to the next project. What do you say? Can you give me an answer by tomorrow as to when I will get my check? Thanks so much. I appreciate your help."
7. When all else fails, get nasty.
"I once told a publisher that unless I was paid immediately I would tell everyone on the masthead, as well as all of the publication's advertisers, the story of my shoddy treatment. It worked,” says John, a freelance writer friend. There are many ways you can spread the word about a company’s disreputable ways through the Web: review pages, Better Business Bureau, online forms for your industry, and so on. You can also take them to small claims court--a protracted, frustrating process which I did once and I would not recommend doing for any amount less than $1000. (Collections agencies are another option, of course, but you'll have to meet their minimum and pay their fees)
8. Know your tipping point.
Don't kill yourself over principle. If a company is simply out of cash, then you're just not going to get paid. It's better to spend your time taking care of your good clients, and developing relationships with new clients who have money in the bank and a solid reputation with vendors. In short, know when to walk away. All that stress is simply bad for your health!
Late and unpaid invoices happen to all of us at some time. Just make sure that you do everything in your power to ensure it’s an occasional blip and not the status quo; otherwise, sister (or brother, as it may be), you’ve got the wrong kind of clients!
Monday, September 14, 2009
High-tech marketing: is content still king?
These days, as a home-based writing and PR consultant, I work with a lot of marketing teams. Most of them are in high-tech, and I am also working to build up a business involving green tech and health care. Marketing budgets have been slashed over the past couple of years. I don't have the numbers to show for it, only the anecdotal evidence and my own personal experience—enduring a 20% downturn in income since 2007.
Some people think that micro-blogging a.k.a. Twitter is a high-value activity for marketing when you have a tight budget. Yet despite all the hype it's unclear what tangible results most companies are gaining from social media, and there’s a lot of a palaver that's time-wasting and annoying. Behind the tweets and posts there has to be some useful, valuable content. I'm not talking about quick-hit promotions and spin but information that will help purchasers and decision-makers learn more about your products and services and their industry: research, analysis, predictions, and customer stories. It's about building a relationship, sharing information, and enriching a discussion with customers and other stakeholders.
In 1993, I began my career in journalism, and while I occasionally still write journalism pieces, the bulk of my work has evolved into corporate-sponsored writing and communications activities. I like to call myself an information broker. The same tenets that I learned at the American University M.A. program in Journalism in 1991 and 1992 still apply to my work today: research, relevance, and really good writing.
Sometimes however, I wonder if anyone really cares about that anymore. White papers seem to have gone by the wayside. Cases are getting shorter and shorter. The bulk of news and analysis publish exclusively on the web, which means articles must be tight, concise, and often lacking perspective. Blogging is hot -- yet there's plenty of blabber out there on the Web and it's hard to know what's credible and what's not.
I surveyed a few friends and colleagues for their perspective on the world of marketing content today, and here's what they said:
"Ultimately, I'm thinking the issue is less the mode of content delivery instead of the nature of the content itself," says Jason Gillikin, president of Gillikin Consulting which provides business communications services. “Material that speaks to the effectiveness of some new technology are going to play better than empty sales rhetoric, irrespective of the mode of delivery. So emphasizing the ROI will be a smart move. Show the customer how this new tech will make their lives easier or cheaper or reduce their carbon footprint. That, ultimately, will count for the most.”
Michael Schmier, VP of research and media at high-tech market research network Tippit, still believes in the power of white papers and case studies, as long as they are distributed widely on other sites. Blogging, if attached to a social media strategy, is another favorite of this San Francisco-based former marketing exec. And webinars on products can be very useful for customers, he says.
Michael: I agree wholeheartedly. I believe that diversity is paramount: technical people might enjoy spending five minutes watching a product demo while marketing-savvy execs can quickly breeze through your social media updates on their mobile phones. And, members of the media and prospects can get a better idea of the capabilities of your product or service by reading a well-written and engaging case study. Everyone knows such documents are always one-sided, but they can also offer a valuable snapshot into the real-life scenarios your company enables.
In the world of headlines and sidebars and video clips in which we now live, I sometimes mourn the halcyon days in which I could interview 7 or 8 people and spend hours researching a subject to pen a thoughtful and comprehensive 3,000-word piece. I hope that marketing folks won’t lose sight of the fact that not everything can be consumed in 10 seconds. Nor should it be.
What’s your take on the state of corporate-sponsored content? What do your clients and customers want?
When companies have marketing dollars to spend, they are ruminating long and
hard about how to spend it: what kind of messages and information will resonate
today?
Some people think that micro-blogging a.k.a. Twitter is a high-value activity for marketing when you have a tight budget. Yet despite all the hype it's unclear what tangible results most companies are gaining from social media, and there’s a lot of a palaver that's time-wasting and annoying. Behind the tweets and posts there has to be some useful, valuable content. I'm not talking about quick-hit promotions and spin but information that will help purchasers and decision-makers learn more about your products and services and their industry: research, analysis, predictions, and customer stories. It's about building a relationship, sharing information, and enriching a discussion with customers and other stakeholders.
In 1993, I began my career in journalism, and while I occasionally still write journalism pieces, the bulk of my work has evolved into corporate-sponsored writing and communications activities. I like to call myself an information broker. The same tenets that I learned at the American University M.A. program in Journalism in 1991 and 1992 still apply to my work today: research, relevance, and really good writing.
Sometimes however, I wonder if anyone really cares about that anymore. White papers seem to have gone by the wayside. Cases are getting shorter and shorter. The bulk of news and analysis publish exclusively on the web, which means articles must be tight, concise, and often lacking perspective. Blogging is hot -- yet there's plenty of blabber out there on the Web and it's hard to know what's credible and what's not.
I surveyed a few friends and colleagues for their perspective on the world of marketing content today, and here's what they said:
"Ultimately, I'm thinking the issue is less the mode of content delivery instead of the nature of the content itself," says Jason Gillikin, president of Gillikin Consulting which provides business communications services. “Material that speaks to the effectiveness of some new technology are going to play better than empty sales rhetoric, irrespective of the mode of delivery. So emphasizing the ROI will be a smart move. Show the customer how this new tech will make their lives easier or cheaper or reduce their carbon footprint. That, ultimately, will count for the most.”
Michael Schmier, VP of research and media at high-tech market research network Tippit, still believes in the power of white papers and case studies, as long as they are distributed widely on other sites. Blogging, if attached to a social media strategy, is another favorite of this San Francisco-based former marketing exec. And webinars on products can be very useful for customers, he says.
Michael: I agree wholeheartedly. I believe that diversity is paramount: technical people might enjoy spending five minutes watching a product demo while marketing-savvy execs can quickly breeze through your social media updates on their mobile phones. And, members of the media and prospects can get a better idea of the capabilities of your product or service by reading a well-written and engaging case study. Everyone knows such documents are always one-sided, but they can also offer a valuable snapshot into the real-life scenarios your company enables.
In the world of headlines and sidebars and video clips in which we now live, I sometimes mourn the halcyon days in which I could interview 7 or 8 people and spend hours researching a subject to pen a thoughtful and comprehensive 3,000-word piece. I hope that marketing folks won’t lose sight of the fact that not everything can be consumed in 10 seconds. Nor should it be.
What’s your take on the state of corporate-sponsored content? What do your clients and customers want?
Tuesday, September 1, 2009
When life gets rough, it's time to pamper
In the days before children, when life consisted of a small (yet very comfortable) townhouse in San Mateo, CA, my husband and I, and two very stressful jobs, we became quite adept at pampering. On Saturday morning we’d do the obligatory errands, then exercise, and then the remainder of the day (and Sunday) were committed to hanging out on our "deck" (the roof of our garage), reading, seeing friends, walking to dinner, and in the winter, enjoying a glass of wine by the fireplace. Weekends were bliss.Once the kiddos arrived, pampering got lost in the diapers, bottles, and mountains of laundry. One lost all track of Monday versus Saturday…and when the small fries got older the weekends became even more busy and exhausting than the weekdays: errands, birthday parties, cleaning, outdoor adventures, play dates, bills.
Yet the fact remains: I still need to pamper myself.
For my husband, pampering consists of the Food Network, a beer, and/or ESPN. I love the simplicity and the consistency of that plan.
For me, on the other hand, I indulge in the following, sometimes even in one day:
1. Exercise. Yes, that's weird, but it is a form of pampering for me. Sometimes it's just a brief jaunt around the block with my dog. Other times it's a nice long run in the morning cool or a swim during the heat of the day. I feel completely rejuvenated when I’m done.
2. Chocolate. I don't have any rules about chocolate. When I need a square, I get it. Morning, noon or night. You’ve likely read about its antioxidants/health benefits but for me, it's that happy little feeling inside that does it for me. In my sedulous research over the years for the ultimate chocolate bar, I believe I have finally found it: Vosges Barcelona Bar.
3. Bath products. I like to say that I take lots of baths… I don't. I used to, but now, it seems to be impossible to find the time nor energy to fill up the bathtub again after I've already bathed and put to bed two energetic little girls. However, I do indulge in comforting lotions and bath gels. They don't have to be pricey. My personal favorite right at this moment is: Burt’s Bees Honey & Shea Body Butter. It's all natural and smells sooooo good. I also love L’Occitane bath oils, lotions, and shower products (for a few more greenbacks).
4. Wine. A glass of red wine in a beautiful stem: Oregon Pinot Noir, Argentinean or Chilean Malbec, Australian Shiraz, California Zinfandel, blends from Ridge. Paired with a commodious, cushioned chair, newspaper or magazine, and no children in sight— that's pretty much a spa experience for me. At about 1/10th the price.
5. Reading. History, biography, memoir, novel, People magazine, the Wall Street Journal weekend section. Those are my top picks. I'm sure that you have your own. On the couch or in bed, even just for 10 minutes—with a book I have successfully transported myself into someone else’s world. It’s magical.
6. Silence. This is rare, but if I remember to do it, I will shut my bedroom door before bedtime, warn my husband not to bother me for 10 minutes, and sit on the floor and just be still. We live in a quiet neighborhood right now so it's easy to obtain this blessed silence. I don't know which is better: the silence unbroken only by an occasional bird, or my immovable limbs. But it's a mini-vacation, for free.
7. Fancy coffee drinks. If I have a slow day I will go down to one of the many quaint little cafés in downtown Golden, order a mocha (with whipped cream, thank you), and sit down and read the newspaper or answer some e-mail. For just a few moments, I feel like an intellectual. And that's priceless.
8. Window shopping. I've gotten over the fact that I can’t spend much money on clothes and accessories these days. It's been that way for a while, and now I actually enjoy popping in to cute little boutiques or meandering through the shoe department at Nordstrom and just looking around at the latest styles. I might buy myself a lip gloss. Or not.
I would love to hear your top ideas for pampering: particularly, activities or items that don't cost a lot of dough. Now don't get me wrong: I love four-course gourmet dinners out, and I'd kill to go on a five-star resort vacation right now. I won't even be picky about the locale: beach, mountains, lakes, city, whatever. But that's for later. For now: it's pampering on a budget.
And you?
Tuesday, August 25, 2009
Moving with Young Children, 101
If you take natural disaster, divorce, death, and illness out of the equation, moving is hell. Moving with kids, especially those of the small type, is double hell. However, there are ways to get through it without losing your sanity, your marriage, and your overall sense of parental control. How do I know? I've done it now several times. Here is my rap sheet of credibility to offer tips on moving, with a timeline of the moves that I have gone through in my life:
1. 1977: Dallas to Denver with my brother and sister and a very large moving van.
2. 1986: Denver to Santa Barbara for college.
3. 1990, Summer: Santa Barbara to Denver after graduation.
4. 1990, Fall: Denver to San Diego.
5. 1991, Winter: San Diego back to Denver (broke)
6. 1991, July: Washington DC for graduate school.
7. 1992, September: Washington DC to Denver (broke)
8. 1996: Denver to Minneapolis (work relocation)
9. 1998: Minneapolis to San Francisco (fell in love, new job)
10. 2001: San Francisco to Boulder (husband gets new job)
11. 2003: Boulder to SF (husband loses job, finds new one)
12. 2004: SF to Seattle, baby in tow (this time, I get the new job)
13. 2005: Seattle to SF (2nd baby born, husband gets recruited back to the Bay)
14. 2009: SF to Golden, CO (leaving the rat race behind)
And here I am, 13 moves later, and I'm less than halfway through my projected lifespan. By far, the last three moves involving children were the hardest, yet also the most enlightening. Moving has taught us to be flexible and adaptive— and sometimes that means ice cream treats twice in one day to keep the kids calm.
Here are my 15 golden rules of moving with young kids:
1. Don't do it, unless you really really really need to do it.
2. Start planning and preparing for your move at least six weeks in advance… and for the love of God, make a list. And divide it with the spouse.
3. If you're moving to another neighborhood/city/state, make sure to inform the schools as early as possible of your kids’ departure so that you get back whatever deposit you put down (if private). Despite this, we still didn't get ours back, so expect disappointment. (Thank you so much, Serendipity Preschool in San Mateo, California, where I sent two of my children and parted with many thousands of dollars in tuition.)
4. Get bids from at least two recommended movers, preferably three. If your favorite mover can't get to the price that you want, ask them to throw in something for free like insurance, hotel vouchers, one month of free shopping at Whole Foods, a $500 gift card to Nordy’s…..
5. Ask for help. I'm sure that grandma and grandpa would love to come out and watch the kids while you pack boxes for the weekend.
6. If you are packing your own stuff, spread the grueling chore out over a couple of weekends. Trust me: you'll spend countless hours throwing out and sorting all sorts of crap you won't believe that you own.
7. Schedule two trash/recycling pickups: 2 weeks before your move and the second one the day after the movers leave.
8. If you can recycle or give away unwanted items, do it. You won't believe what people will want these days. If you don't have enough items for a garage sale, team up with a friend.
9. If you are moving out of state, reserve a hotel for three nights prior to the morning that you take off. Why? Night one will be the night before the movers load up your house, and nothing will be outside of a box. If you're like me, a clean comfortable hotel room is well worth the price after that hell. Night two, the movers have emptied your house, the kids are crying wondering where their toys are, you're feeling disconnected from your entire life, and that clean hotel room with a bottle of wine will be a welcome sight. Night three: you've just completed cleaning your empty house and yard, said goodbye to friends, and thus, need one last restful night’s sleep before the hideous drive across the desert/plains/mountains/swamp.
10. If you're driving to your new home for any considerable duration (i.e. more than two hours) do the following: go to Target, purchase several items from the dollar section, several arts and crafts kits, and many bags of unhealthy treats. Distribute them appropriately within your vehicles for easy access.
11. Remember, when you're on the road, there are no rules for eating: the more sugar, caffeine, salty food, the better. This goes for everyone in the family including the dog.
12. If you will be driving two cars with your spouse, please, please, separate the children. You'll thank me later.
13. If you don't have a portable DVD player by now for the kids, open up the rusty wallet and go buy one. It will be the best $150 (or less, perhaps) you’ve ever spent.
14. Don't skimp on hotels on the road. In places like Elko, Nevada, the best digs will still cost you half of any B-grade hotel in a big city. Get one with a swimming pool: the kiddies will have lots of energy to expend at the end of the 10-hour day in the car and they’ll fall blissfully into bed no later than midnight.
15. Get your buns up early when you have a long drive day ahead. The kids will still be groggy and you’ll have 1 hour of peace as a result.
That’s it. Those are my golden rules. I hope they work for you. And just remember: this too shall pass. Before you know it, you'll be in your new home/city, happily unpacked and sipping a glass of Pinot Noir on your back deck while the kids play peacefully and your husband cooks a lovely dinner of grilled salmon and fresh veggies from the garden. Or something like that.
2. 1986: Denver to Santa Barbara for college.
3. 1990, Summer: Santa Barbara to Denver after graduation.
4. 1990, Fall: Denver to San Diego.
5. 1991, Winter: San Diego back to Denver (broke)
6. 1991, July: Washington DC for graduate school.
7. 1992, September: Washington DC to Denver (broke)
8. 1996: Denver to Minneapolis (work relocation)
9. 1998: Minneapolis to San Francisco (fell in love, new job)
10. 2001: San Francisco to Boulder (husband gets new job)
11. 2003: Boulder to SF (husband loses job, finds new one)
12. 2004: SF to Seattle, baby in tow (this time, I get the new job)
13. 2005: Seattle to SF (2nd baby born, husband gets recruited back to the Bay)
14. 2009: SF to Golden, CO (leaving the rat race behind)
And here I am, 13 moves later, and I'm less than halfway through my projected lifespan. By far, the last three moves involving children were the hardest, yet also the most enlightening. Moving has taught us to be flexible and adaptive— and sometimes that means ice cream treats twice in one day to keep the kids calm.
Here are my 15 golden rules of moving with young kids:
1. Don't do it, unless you really really really need to do it.
2. Start planning and preparing for your move at least six weeks in advance… and for the love of God, make a list. And divide it with the spouse.
3. If you're moving to another neighborhood/city/state, make sure to inform the schools as early as possible of your kids’ departure so that you get back whatever deposit you put down (if private). Despite this, we still didn't get ours back, so expect disappointment. (Thank you so much, Serendipity Preschool in San Mateo, California, where I sent two of my children and parted with many thousands of dollars in tuition.)
4. Get bids from at least two recommended movers, preferably three. If your favorite mover can't get to the price that you want, ask them to throw in something for free like insurance, hotel vouchers, one month of free shopping at Whole Foods, a $500 gift card to Nordy’s…..
5. Ask for help. I'm sure that grandma and grandpa would love to come out and watch the kids while you pack boxes for the weekend.
6. If you are packing your own stuff, spread the grueling chore out over a couple of weekends. Trust me: you'll spend countless hours throwing out and sorting all sorts of crap you won't believe that you own.
7. Schedule two trash/recycling pickups: 2 weeks before your move and the second one the day after the movers leave.
8. If you can recycle or give away unwanted items, do it. You won't believe what people will want these days. If you don't have enough items for a garage sale, team up with a friend.
9. If you are moving out of state, reserve a hotel for three nights prior to the morning that you take off. Why? Night one will be the night before the movers load up your house, and nothing will be outside of a box. If you're like me, a clean comfortable hotel room is well worth the price after that hell. Night two, the movers have emptied your house, the kids are crying wondering where their toys are, you're feeling disconnected from your entire life, and that clean hotel room with a bottle of wine will be a welcome sight. Night three: you've just completed cleaning your empty house and yard, said goodbye to friends, and thus, need one last restful night’s sleep before the hideous drive across the desert/plains/mountains/swamp.
10. If you're driving to your new home for any considerable duration (i.e. more than two hours) do the following: go to Target, purchase several items from the dollar section, several arts and crafts kits, and many bags of unhealthy treats. Distribute them appropriately within your vehicles for easy access.
11. Remember, when you're on the road, there are no rules for eating: the more sugar, caffeine, salty food, the better. This goes for everyone in the family including the dog.
12. If you will be driving two cars with your spouse, please, please, separate the children. You'll thank me later.
13. If you don't have a portable DVD player by now for the kids, open up the rusty wallet and go buy one. It will be the best $150 (or less, perhaps) you’ve ever spent.
14. Don't skimp on hotels on the road. In places like Elko, Nevada, the best digs will still cost you half of any B-grade hotel in a big city. Get one with a swimming pool: the kiddies will have lots of energy to expend at the end of the 10-hour day in the car and they’ll fall blissfully into bed no later than midnight.
15. Get your buns up early when you have a long drive day ahead. The kids will still be groggy and you’ll have 1 hour of peace as a result.
That’s it. Those are my golden rules. I hope they work for you. And just remember: this too shall pass. Before you know it, you'll be in your new home/city, happily unpacked and sipping a glass of Pinot Noir on your back deck while the kids play peacefully and your husband cooks a lovely dinner of grilled salmon and fresh veggies from the garden. Or something like that.
Tuesday, August 18, 2009
Social media strategy on a small marketing budget
I have been experimenting with social media in my own business, in earnest, for a couple of years. I started with Linkedin for networking and frequently use the question-and-answer tool. One year ago I added Facebook, and six months ago, I started this blog and my Twitter account. I've quickly learned that all of these tools can be painfully time-consuming— particularly the last two. On the other hand, I do believe that at some point, they'll pay off for my business in ways I can’t predict now.
In the meantime, this experiment shows prospects and colleagues that I am investing in new media, which is fast becoming a critical source of information and knowledge-sharing for people in the business world. Since I am in the information business, I've got to use these tools or else, fall behind the times. Increasingly, clients are asking me to advise them on social media practices for promoting their message and building their business.
A small high-tech client I'm working with wants to dip its toes deeper into social media. The marketing chief has set up a Twitter account, which he has been posting news and observations to infrequently, and the company is about to launch a new Web site. Here's the challenge: we have an already constrained budget for PR activities, which means I will only have a few extra hours at most to spend on social media per week.
Yes, the tools are free, but time is not: whoever told you that social media is a cheap and easy way to promote your business is lying through their teeth.
In the meantime, this experiment shows prospects and colleagues that I am investing in new media, which is fast becoming a critical source of information and knowledge-sharing for people in the business world. Since I am in the information business, I've got to use these tools or else, fall behind the times. Increasingly, clients are asking me to advise them on social media practices for promoting their message and building their business.
A small high-tech client I'm working with wants to dip its toes deeper into social media. The marketing chief has set up a Twitter account, which he has been posting news and observations to infrequently, and the company is about to launch a new Web site. Here's the challenge: we have an already constrained budget for PR activities, which means I will only have a few extra hours at most to spend on social media per week.
Yes, the tools are free, but time is not: whoever told you that social media is a cheap and easy way to promote your business is lying through their teeth.
From my own personal experience and the anecdotes of others, it can take 1-2 hours per day to achieve any significant marketing goals with these tools. My client doesn't have the budget to pay me those extra hours on top of all the other programs we have running.
Despite that barrier, I'm eager to get started but I'm also worried: How can we be efficient with the few hours that we have to spend? Automated tools for managing social media are now plentiful— so I know that incorporating these tools will be part of our strategy.
Here's my bare-bones social media plan for the client:
Purpose:
--To position [COMPANY] as an influencer and thought leader in prominent online media communities.
--To buttress and support PR and marketing efforts.
--To generate new marketing and sales prospects, potential partners, and community supporters aka viral friends.
--To gain useful insight into social media conversations around [XYZ] technology, to fuel media relations strategies, contacts and opportunities.
I. Twitter: Guidelines and Tools
There's no “right way” to use Twitter but increasingly, standards are arising about how corporations are using Twitter and some best practices are emerging. As a marketing and public relations tool, corporate Twitter accounts are focusing on striking a balance between self-promotional posts and educational/non-promotional conversations, and re-tweeting of others’ posts which relate to industry trends. Some guidelines that I have read suggest a 60% to 40% ratio of non-promotional to promotional tweets.
Useful links and tools for getting started:
Twitter Bible
Resource Super List
Twellow is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.
Twitter Tips: How to Find Experts in Your Industry
Tweetscan. A great search engine for twitter to see what people are twitting about you, your blog, brand, company, product etc.
TweetMarks. This will help your bookmark your twits, keeping all of the links you share organized.
TweetDeck tips (TweetDeck is an excellent dashboard/browser for twitter that I use as my primary interface into Twitter. I love it.)
Twollo to automatically follow the people who are discussing the things I am interested in.
Twaitter allows you to schedule your tweets at specific times.
CoTweet enables multiple people to update just one Twitter account. A permissions console allows you to set up accounts for the team members you want updating the Twitter feed.
Twitter measurement
This is no hard science yet but some of the metrics include: number of followers, number of mentions or retweets, individual tweet performance, clicks per day, and clicks by geographic location. Fortunately, there are many free or low-cost automated tools that collect data for you and graph it. Recommendations for an initial metrics program:
--Number of followers and percentage of increase month to month.
--Number of mentions, replies, and retweets per month.
--Individual tweet performance: graphing how particular posts perform in terms of responses and mentions. This will be, ideally, an invaluable tool for PR/marketing efforts.
--Responses from media, customers, or other key constituents on Twitter to press releases and other news. We will track any contacts that come to us from Twitter.
Resources for analytics:
Eight excellent tools to extract insights from Twitter streams
http://www.socialmediatoday.com/SMC/80437
1. Hootsuite— This is another twitter client which also includes statistics tools.
2. Twitalyzer provides activities analysis of any Twitter user, based on social media success yardsticks. Its metrics include (a) Influence score, which is basically your popularity score on Twitter (b) signal-to-noise ratio (c) one’s propensity to ‘retweet’ or pass along others’ tweets (d) velocity - the rate one’s updates on Twitter and (e) clout - based on how many times one is cited in tweets.
3. Twist offers trends of keywords or product name, based on what Twitter users are tweeting about. You can see frequency of a keyword or product name being mentioned over a period of a week or a month and display them on a graph.
4. Tweetstats is useful to reveal tweeting behavior of any Twitter users. It consolidates and collates Twitter activity data and presents them in colorful graphs. Its Tweet Timeline is probably the most interesting, as it shows month-by-month total tweets since your joined Twitter.
5. Twitterfriends focuses on conversation and information aspects of Twitter users’ behaviors. Two key metrics are Conversational Quotient (CQ) and Links Quotient (LQ). CQ measures how many tweets were replied whereas LQ measures how many tweets contained links.
6. Thummit Quickrate This web application identifies latest buzzwords, actors, movies, brands, products, etc. (called ‘topics’) and combines them with conversations from Twitter. It does sentiment analysis to determine whether each Twitter update is Thumms up (positive), neutral or Thumms down (negative).
II. Twitter: Schedule and Content plan
1. Budget/Time: Minimum 1 hour per week (ideally, 2 hours) to maintain Twitter account. Below is what I believe to be a useful breakdown of time spent for .5 hour on social media, which I found from another marketer:
1. Sign up for an account at TweetLater (or another tweet scheduling tool).
2. Spend 10-15 minutes every day finding industry articles, news you find interesting, and thought leadership pieces that have nothing to do with you or your business and set those up to be distributed throughout the day. A good rule of thumb is that 60 percent of your tweets should not be self-serving. I set up my tweets 30 minutes apart.
3. Spend 10 minutes every day setting up your “self-serving” tweets - these are links to your blog, white papers the company has written, any articles written about you or that quote you, Webinars or podcasts you’re hosting, etc. A good rule of thumb is these should be only 40 percent of your tweets and you should space them out so they don’t come out all at once.
4. Spend 10 minutes going through your groups on TweetDeck and find things to RT (retweet) for your followers. This expands your follower base, shows that you listen, and provides great influence.
2. Content plan:
Post a minimum of 10 tweets per week consisting of:
--Tweets and retweets of related tech and industry news
--Company press releases (retweet 2-3 x over two weeks)
--Case studies and company media coverage (retweet 2-3 x over two weeks)
--General observations on company happenings or industry events
--Conference/event news
--Blog/site articles
The automated tweet scheduling tools allow you to develop an editorial calendar of tweets so that you can plan ahead and schedule when tweets post and how often. One rule of thumb that I have uncovered is to schedule your posts at intervals throughout the day, instead of all at once.
III. Blog
Ideally, we would launch a blog at the same time as our Twitter strategy. Given resources, this may not be possible, but a best practice is to not begin a blogging program until we are able and ready to commit to weekly posting. (Increasingly, there are services which automatically update Twitter with blog postings.)
Purpose:
--To position [Company] as an influencer and thought leader in prominent online media communities and with fellow bloggers.
--To buttress and support PR and marketing efforts, and as an educational vehicle for customers and prospects.
--To showcase speeches and thought leadership from company execs, and guest bloggers from the [industry] community.
--To engage in conversations with and generate feedback from customers, prospects, partners, and supporters.
Schedule: 1 posting/week. (300- 500 words)
Time commitment: 2-3 hours per week.
Challenges: Budget and resources for producing regular content. One strategy to counteract: cultivate relationships with guest bloggers to help mitigate the time spent creating original content. Strategy two: Re-post blogs on foundational topics.
Is it possible to gain value from social media by spending only a couple of hours per week? I'm not sure, but I'm determined to find out. I would love to find out how others who work for themselves or small companies are handling the time-sink issue. I have to keep reminding myself: social media is just another suite of tools to build a brand and engage customers and the broader community. It's not magic. At the end of the day, the message has to be crystal clear and targeted— no matter the tools that we use.
Ultimately, marketers and communicators need to figure out how to integrate these tools into our regular marketing and sales and customer service activities, without taking valuable time away from the physical time a.k.a. "personal touch" and attention we still need to offer customers and partners. I fear that were all getting too digital and are forgetting how to communicate in person and over the phone. What's the right balance?
Until next time, I'll be here, frazzled as always and trying to figure this all out.
Friday, August 7, 2009
Ode to Friends
In these trying times, many of us have been forced to get rid of the extraneous activities in our lives. It pains me, for instance, when I can't exercise as much as I would like. Or, when I can’t work on my creative writing projects. (Actually, when have I done that since having kids?) And reading: the book is central to my genetic makeup. Yet when it comes down to it, here's what I can't and won't give up (aside from work of course): a minimal amount of rest and some semblance of a healthy lifestyle, time with my family, and my friends.
Maintaining friendships is especially paramount if you work from home. Otherwise, you'll find yourself having lengthy, and potentially embarrassing, conversations with the UPS person, the grocery store clerk, the Starbucks clerk, and when no one else is available… the dog.
On July 31st, we left the Bay Area for Colorado. Both locales are beautiful, unique places—no doubt. Both offer ample opportunities for outdoor fun. Now that I no longer live in California I'll miss easy access to the ocean, wine country, and the mild Mediterranean climate. Sometimes, I will even miss access to Silicon Valley, the heartbeat of the technology world in which I work. (Although admittedly, I'm happy to be out of the fray right now).
But what I ruminated about as we drove across the desert toward the Rocky Mountains was how much I will miss my closest friends in the Bay: some of these are women whom I've known since college and others are women whom I have had the pleasure of knowing through my daughters’ schools over the past couple of years. These are friends whom I have cried with, exercised with, laughed with, and sent text messages and Facebook updates all hours of the day and night for critical updates such as: "Why can’t I be patient with my kids for one hour of the day…. I can't find my car keys, again…. I need a cocktail…"
Spending time developing relationships with my friends is truly a “value-add” use of my time, even when I have absolutely none of it to spare. No matter where I am, and no matter where they are, my friends keep me grounded in life and help me to realize that I am not alone, I am loved, and that there's so much beauty in the world to experience. My friends help me realize my potential, and have given me so many gifts: perspective, insights, laughter, spirituality, motivation, love, caring and support. Without them I would be in a perpetual state of inanition. My husband and children are my rock—I’d be devastated without them—yet my friends help me to feel truly whole.
Some of my friends I talk to infrequently, such as my dear high school pal Janel, who lives in New York City and has a decidedly different schedule than me, the suburbian mom. Yet we chatted for 30 minutes as I drove on desolate highways through Nevada, and now that I am reconnected with her, I am complete again.
I will have to make some new friends now that we are living in a different town. It may take a while, but from experience, it will be worth every moment spent in the effort.
Maintaining friendships is especially paramount if you work from home. Otherwise, you'll find yourself having lengthy, and potentially embarrassing, conversations with the UPS person, the grocery store clerk, the Starbucks clerk, and when no one else is available… the dog.
On July 31st, we left the Bay Area for Colorado. Both locales are beautiful, unique places—no doubt. Both offer ample opportunities for outdoor fun. Now that I no longer live in California I'll miss easy access to the ocean, wine country, and the mild Mediterranean climate. Sometimes, I will even miss access to Silicon Valley, the heartbeat of the technology world in which I work. (Although admittedly, I'm happy to be out of the fray right now).
But what I ruminated about as we drove across the desert toward the Rocky Mountains was how much I will miss my closest friends in the Bay: some of these are women whom I've known since college and others are women whom I have had the pleasure of knowing through my daughters’ schools over the past couple of years. These are friends whom I have cried with, exercised with, laughed with, and sent text messages and Facebook updates all hours of the day and night for critical updates such as: "Why can’t I be patient with my kids for one hour of the day…. I can't find my car keys, again…. I need a cocktail…"
Spending time developing relationships with my friends is truly a “value-add” use of my time, even when I have absolutely none of it to spare. No matter where I am, and no matter where they are, my friends keep me grounded in life and help me to realize that I am not alone, I am loved, and that there's so much beauty in the world to experience. My friends help me realize my potential, and have given me so many gifts: perspective, insights, laughter, spirituality, motivation, love, caring and support. Without them I would be in a perpetual state of inanition. My husband and children are my rock—I’d be devastated without them—yet my friends help me to feel truly whole.
Some of my friends I talk to infrequently, such as my dear high school pal Janel, who lives in New York City and has a decidedly different schedule than me, the suburbian mom. Yet we chatted for 30 minutes as I drove on desolate highways through Nevada, and now that I am reconnected with her, I am complete again.
I will have to make some new friends now that we are living in a different town. It may take a while, but from experience, it will be worth every moment spent in the effort.
Thursday, July 23, 2009
Esteemed client: your lack of planning is not my disaster
Professionally, I refer to myself as a "communications consultant." But in reality, sometimes I think clients and prospects view me as: "sucker who will do anything for money or the promise of it."
Clients expect a lot, especially today, and generally speaking I'm happy to try and satisfy those needs in return for challenging work and a paycheck. However, when you are a freelance writer/marketer/editor/illustrator/designer, it seems like some folks think you're just dying to take their project at any price, under any conditions, because you are a creative and ultimately love what you do and will work at any hour of the day, weekends included, to fulfill your urge to produce meaningful content and change the world. You will even do some pro bono work if pushed. Sometimes all of those things are true —but I still don't like the underlying notion that while the client has lots of boundaries, I seem to have none (in their eyes, anyway).
A few months back, I made contact with a man who owns a startup software company. We had a few phone conversations and he called me into his office for a meeting about a blog that he wanted to produce with my help: one hour to learn about his company seemed like a fine investment of my time. After the meeting, several e-mails and other phone calls ensued with more requests for (apparently free) advice. Finally, I said to him: I think you're ready to get going on this project, so would you please send me over a contract so that we can officially begin work together? No contract materialized. Later, another e-mail appeared, stating that he had to put the blog project on hold to work on some other marketing activities. In my mind, the client was gone—at least for the near term. It happens, c'est la vie. But then, about a month later, I receive an e-mail from the guy, stating: "What happened, are you no longer interested in the blog project?" I replied: "I am indeed still interested, yet your last note to me asked me to hold off for now." I received no further replies or e-mails from him.
What the heck?
I have a real problem with flaky clients —and it seems like they are in ample abundance right now.
I don't put together a strategy plan for free, sorry. I am, however, willing to offer a few getting-started tips— which I did for this guy, to no avail.
Then there's the problem of getting things in writing. It shouldn't be hard -- but sometimes, it's like pulling teeth. A consultant should always have a work contract stating project scope, requirements, and agreed-upon rates and payment schedules. It not only protects the consultant but also the client. A couple of weeks ago, a new client sent over several legal docs for me to sign and fax back immediately. When I asked when I would see a contract for myself, she replied by e-mail: "I've never had this type of a request from freelancers. What exactly do you need? Is this e-mail good enough?"
I don't know, is it? Not for you guys, apparently.
She then went on to say how upright and honest her company is, how everyone always gets paid on time, and so on and so on. That's very nice, but it won't hold up in court. Anyway, I just don't get the big deal here: we're talking about a simple work contract, 200 words or less.
Another new client had a super tight deadline for me to accomplish this week— which I agreed to do, somewhat reluctantly, before our move to Colorado end of next week. The work was supposed to filter into my inbox a few days ago but hasn't appeared yet. Now, I have half the time to complete the project -- and I just don't see how it's going to get done. So I've prepared myself for the next conversation: you're going to need to hire some extra help pronto. I have provided a few reminders about my schedule— as I dutifully should. But I don't see this project ending well for them or for me. To be fair: who knows what's gone wrong here, but I'm expecting that I'll be asked to pick up the slack and if I say no, guilt pangs will certainly attack me in the middle of the night.
And then there's the problem of getting paid on time— don't get me started. But I will, soon, very soon… I have loads and loads of tips from my own experiences and others about how to handle late invoices. Fortunately, this hasn't happened a lot in my career, but enough to make me wonder what I can do to prevent it altogether. Late fees are often in my contracts, but that doesn't usually push a negligent or cash-strapped client to pay me any sooner.
Esteemed client, may I ask: are you late on your rent and utility bills?
Doubtfully. So why can't you just pay me on time, too?
Don't forget: I worked super hard for you, am highly ethical, and have bills to pay as well. This isn't clothing and vacation money—we do actually need to eat around here and buy toilet paper.
At this point you are possibly thinking: wow, is she ever ungrateful. In fact, nothing could be further from the truth. I am from-the-bottom-of-my-heart thankful for every piece of work that I get these days, and for good clients, I will do everything humanly possible to meet their needs -- as long as it doesn't adversely affect my kids.
There is, however, one thing I can say say with certitude: some clients are worth losing, for your own sanity. Know when to cut the cord, respectfully of course, and work even harder for the clients who treat you well. Because when it's all said and done, the customer's always right (even when they're not).
Clients expect a lot, especially today, and generally speaking I'm happy to try and satisfy those needs in return for challenging work and a paycheck. However, when you are a freelance writer/marketer/editor/illustrator/designer, it seems like some folks think you're just dying to take their project at any price, under any conditions, because you are a creative and ultimately love what you do and will work at any hour of the day, weekends included, to fulfill your urge to produce meaningful content and change the world. You will even do some pro bono work if pushed. Sometimes all of those things are true —but I still don't like the underlying notion that while the client has lots of boundaries, I seem to have none (in their eyes, anyway).
A few months back, I made contact with a man who owns a startup software company. We had a few phone conversations and he called me into his office for a meeting about a blog that he wanted to produce with my help: one hour to learn about his company seemed like a fine investment of my time. After the meeting, several e-mails and other phone calls ensued with more requests for (apparently free) advice. Finally, I said to him: I think you're ready to get going on this project, so would you please send me over a contract so that we can officially begin work together? No contract materialized. Later, another e-mail appeared, stating that he had to put the blog project on hold to work on some other marketing activities. In my mind, the client was gone—at least for the near term. It happens, c'est la vie. But then, about a month later, I receive an e-mail from the guy, stating: "What happened, are you no longer interested in the blog project?" I replied: "I am indeed still interested, yet your last note to me asked me to hold off for now." I received no further replies or e-mails from him.
What the heck?
I have a real problem with flaky clients —and it seems like they are in ample abundance right now.
I don't put together a strategy plan for free, sorry. I am, however, willing to offer a few getting-started tips— which I did for this guy, to no avail.
Then there's the problem of getting things in writing. It shouldn't be hard -- but sometimes, it's like pulling teeth. A consultant should always have a work contract stating project scope, requirements, and agreed-upon rates and payment schedules. It not only protects the consultant but also the client. A couple of weeks ago, a new client sent over several legal docs for me to sign and fax back immediately. When I asked when I would see a contract for myself, she replied by e-mail: "I've never had this type of a request from freelancers. What exactly do you need? Is this e-mail good enough?"
I don't know, is it? Not for you guys, apparently.
She then went on to say how upright and honest her company is, how everyone always gets paid on time, and so on and so on. That's very nice, but it won't hold up in court. Anyway, I just don't get the big deal here: we're talking about a simple work contract, 200 words or less.
Another new client had a super tight deadline for me to accomplish this week— which I agreed to do, somewhat reluctantly, before our move to Colorado end of next week. The work was supposed to filter into my inbox a few days ago but hasn't appeared yet. Now, I have half the time to complete the project -- and I just don't see how it's going to get done. So I've prepared myself for the next conversation: you're going to need to hire some extra help pronto. I have provided a few reminders about my schedule— as I dutifully should. But I don't see this project ending well for them or for me. To be fair: who knows what's gone wrong here, but I'm expecting that I'll be asked to pick up the slack and if I say no, guilt pangs will certainly attack me in the middle of the night.
And then there's the problem of getting paid on time— don't get me started. But I will, soon, very soon… I have loads and loads of tips from my own experiences and others about how to handle late invoices. Fortunately, this hasn't happened a lot in my career, but enough to make me wonder what I can do to prevent it altogether. Late fees are often in my contracts, but that doesn't usually push a negligent or cash-strapped client to pay me any sooner.
Esteemed client, may I ask: are you late on your rent and utility bills?
Doubtfully. So why can't you just pay me on time, too?
Don't forget: I worked super hard for you, am highly ethical, and have bills to pay as well. This isn't clothing and vacation money—we do actually need to eat around here and buy toilet paper.
At this point you are possibly thinking: wow, is she ever ungrateful. In fact, nothing could be further from the truth. I am from-the-bottom-of-my-heart thankful for every piece of work that I get these days, and for good clients, I will do everything humanly possible to meet their needs -- as long as it doesn't adversely affect my kids.
There is, however, one thing I can say say with certitude: some clients are worth losing, for your own sanity. Know when to cut the cord, respectfully of course, and work even harder for the clients who treat you well. Because when it's all said and done, the customer's always right (even when they're not).
Tuesday, July 7, 2009
Something’s Gotta Give
Just for the record, there's no such thing as "work-life balance." But you already knew that. At the moment, I'm trying to improve my work-sleep balance, yet until we get through with this cross-country move, forget about it. (We are moving from the Bay Area to the Denver area in August, to be near extended family and make a change that we think will be better for our family for the long-term.)Beyond working (or trying to), researching schools, packing up, seeing friends, and all the millions of details corresponding to moving your family to another city, my state of frazzledom is at an all-time high. Most working parents would agree -- and you don't even have to be moving to experience these feelings of chaos.
My good friend and work-at-home mom Joanna suggested I cover the topic of "what gives" which I have to say is always top of mind for me. We can't "do it all" even though we want to—so it's always a smart idea every several months to take stock of everything you have going on and to weed out a few things. And it's also an even better idea to prioritize how you're spending your time.
For me, here's what's most essential today in my life:
1. Three to fours hours of rejuvenating sleep per night during the week.
2. Spending time with my kids and occasionally even having a conversation with my husband.
3. Exercising rigorously at least 15 minutes per week to compensate for my chocolate habit.
4. Working at least enough to pay for daycare, girls nights, and miscellaneous items like groceries.
5. Reading at least 5 minutes, of any text whatsoever, before passing out in bed.
After that, comes the following:
1. Seeing friends.
2. Keeping the house relatively clean and with a walking path cleared at all times.
Here are the things that I no longer do, and possibly never did:
1. Shower every morning (ah, one of the lovely benefits of working from home).
2. Style my hair and wear cute, coordinated outfits (unless of course I'm actually getting out of the house to do something fun).
3. Make home-cooked meals every night.
4. Chat on the phone with friends and family (other than my mom).
5. Print photos and put them into albums.
6. Volunteer.
It's not that I wouldn’t like doing these things, but there's just no time at the moment.
And that's my message here: what must you keep and what must you get rid of to maintain your sanity?
Decide, before you implode. I'm always curious to know what other people have opted not to do any longer, or still do but in a modified fashion. For instance, I love to cook but most weeknights I am pulling something out of the freezer such as chicken tenders, fish sticks, veggie burgers, or throwing together a quick spaghetti and salad dinner, veggie stir-fry, or kitchen sink burrito. My husband and I don't use recipes too much anyway, but we certainly don't cook anything that takes longer than 10 minutes to prepare during the week. We still eat healthy, and buy fresh produce, but I can't beat myself up over the fact that my work day ends exactly when my kids are starving. There's just no patience for slow cooking around here.
I'm also fascinated by those people who are proficient when it comes to being highly efficient: making their kids’ lunches the night before, laying out their children's clothes the night before to avoid early-morning arguments about why a four-year-old cannot wear her holiday party dress to preschool, doing menu planning for the week and shopping on Sunday, having organic groceries delivered to their door, and a number of other strategies which of course I rarely deploy myself.
One thing I am excellent about, I must admit, is organizing my life on my iPhone. If I don't have all those tasks and calendar items right there at my fingertips, they will be forgotten, neglected, and my life will be in even a more hopeless state of disarray than it is now. Thank you, Apple, and thank you to my obsessive-compulsive, detail-oriented mother for those productivity genes.
What are your secrets? Please, write me and do tell.
I just have one final thing to add here, which is of the highest importance: if your spouse does not equally help with household and kid-related tasks, figure out a way to divvy them up pronto. In our house, I pretty much handle the playdates and social calendar, school details/tasks, homework supervision, doctor appointments, and a lot of the errands and shopping. My husband does a lot of the cooking, folds the laundry, helps clean and pick up, and does the hideous job of taxes and financial management. He also is a genius at playing tickle monster with the girls when I need a break. If your spouse cannot handle such responsibilities, I advise you to find a new one at your earliest convenience. And I'm dreadfully sorry, but mine is not available.
Tuesday, June 23, 2009
The joy of finding schools for your kids
Just when I thought I was done arranging suitable academic environments for my children, I must do it all over again. My daughters are 4 and 6, and have been happily ensconced in our neighborhood elementary school (which miraculously, happens to be one of the most highly ranked schools in our district), and a fabulous preschool five minutes away. It was painful getting them placed in both of the schools: it took me an entire summer to find the preschool for Shelby, my older daughter, which thankfully is the same school which Campbell now attends. Our neighborhood school is over-capacity so we had to camp overnight on the school grounds to simply get on the waiting list. (We rent, but believe me, the homeowners in our neighborhood were beyond livid at how little impact their tax-paying dollars were doing in terms of getting them into their very own public school!)
We were 13th on the list, but somehow or another, through some divine intervention or fateful cancellations from kids ahead of us whose parents opted for private school, we were awarded a spot the summer before her kindergarten year.
It's been smooth sailing the last couple of years, but since we just decided to move to Colorado, now I must restart the process all over again. (Don't worry, I will address the myriad issues involved with moving and uprooting your family in the next couple of blogs… we've done it before, and it doesn't get any easier).
Is it just me, or is finding an appropriate school for your child exceedingly complicated?
Or is it that I, and other parents of my generation, make the process exceedingly complicated with our ridiculously high expectations?
Or have the schools just gotten altogether crappier and/or more expensive?
In truth, I enjoy having a choice in my children's education, but in today's world, parents must decide between a dizzying array of options: private schools, public schools, charter schools, magnet schools, Montessori schools, whole-child schools, "back to basic" schools, language-immersion schools, half-day, full-day, traditional school year, year-round school year, and on and on and on.
Private schools sap whatever disposable income you may have socked away for vacations, college tuition, or that beautiful six-piece redwood outdoor furniture set. If you enroll your child in public schools, which barely have enough budget to pay for teachers’ salaries and basic supplies, count on setting aside part of your budget (and schedule) for costly outside activities public schools used to offer: music, art, dance, foreign language, and on and on and on.
I'm traveling later this week to Denver, to spend some time in the western suburb of Golden where we plan to live for the next year, visiting preschools and scoping out some of the neighborhood schools. I've spent probably 20 hours this week on the phone and online researching schools, talking to parents (which can be helpful but also confusing), talking to principals, the school district, talking to my mother (which can be helpful but also confusing), and on and on and on.
This has left me virtually no time to work, much less keep up with social media and my blog. I had lunch with my dear friend and former colleague Howard today, who scolded me for ignoring my blog for two weeks. Thus, since I can think of nothing else to write about, here I am -- blogging about the challenges of working parents and school-age children. Here is the first hurdle: finding a full-day preschool program that isn't an institutional daycare in disguise. You know what I'm talking about: apathetic instructors, sterile-looking classrooms, too much free time, etc.
A friend of mine has her child enrolled in a wonderful preschool near Golden. It's essentially a farm, where the children get to play and learn about animals and nature in addition to their regular preschool activities. It sounds perfect for my high-energy child -- except that it's only 2 1/2 hours per day, three days a week. After my commute, that gives me a whopping six hours of work coverage. My mother said: “Oh why don't you just enroll her anyway, and I'll take care of her the rest of the time." (My parents also live in Golden).
This is coming from a woman who doesn't have time to do her mandated physical therapy exercises for her shoulder, because she has scheduled herself so thin with other activities such as tennis and golf, volunteering, friends, errands, and on and on and on.
Thus, I must find a preschool with the following criteria: the hours that I need (somewhere between 24 and 30 hours a week), caring and passionate teachers, a healthy learning environment, a focus on not only academics but also arts, plenty of time for fun and free play, a pleasant outdoor area, clean and spacious classrooms, and within my budget. There is also that indescribable, highly subjective "feeling" that one gets with the right school.
Because school is like a second home for your child, most of us look for some sort of emotional connection to the teachers and the program. You have to be comfortable with the setup for your kid's personality, and you want to have some commonalities with the other parents: too many people significantly below your income level gets awkward, too many people significantly above your income level will create another level of anxiety (for me) that basically, I just can't deal with right now. That's just one commonality, of course, but I do believe that socioeconomic differences can create issues if there's not a balance.
I also strongly believe that my kids should be exposed to diversity -- diverse backgrounds, races and religions. In Colorado, it's just not going to be the same as here in the Bay Area where a visit to the grocery store is like a visit to Heathrow airport. I am reconciling myself with this reality -- and also with the reality that in the short time frame that I have to arrange schools for my kids, I'm not going to be entirely satisfied with the result.
But maybe that's a good thing. This whole school business sometimes gets out of hand. Everyone seems to want the perfect environment for their children—at whatever cost. Whatever happened to adaptability? I think there's something to be said about finding the best environment you can to match your kid’s temperament and abilities, but also, not overanalyzing every aspect of it nor expecting a school that will transform your child into the next governor, Nobel scientist, or CEO.
And then there's the question of your own sanity; is there a true ROI from paying private school tuition if a public school is nearly as, or just as, strong? Is it really worthwhile to drive 15 miles out of your way twice daily for your child to attend a particular coveted school? It might be for some people -- I'm not sure it is for me, though.
My husband and I will undoubtedly spend a lot of time selecting schools for our kids -- but whatever happens, I also know that the best we can do for them is to be supportive, interested, and involved parents. If they end up with a B versus an A school next year, I have a hard time seeing how this is going to harm them in the long run. We can always transfer them elsewhere if things don't work out. But you can bet I’m going to have a few more wrinkles by the time August 24th rolls around.
In truth, I enjoy having a choice in my children's education, but in today's world, parents must decide between a dizzying array of options: private schools, public schools, charter schools, magnet schools, Montessori schools, whole-child schools, "back to basic" schools, language-immersion schools, half-day, full-day, traditional school year, year-round school year, and on and on and on.
Private schools sap whatever disposable income you may have socked away for vacations, college tuition, or that beautiful six-piece redwood outdoor furniture set. If you enroll your child in public schools, which barely have enough budget to pay for teachers’ salaries and basic supplies, count on setting aside part of your budget (and schedule) for costly outside activities public schools used to offer: music, art, dance, foreign language, and on and on and on.
I'm traveling later this week to Denver, to spend some time in the western suburb of Golden where we plan to live for the next year, visiting preschools and scoping out some of the neighborhood schools. I've spent probably 20 hours this week on the phone and online researching schools, talking to parents (which can be helpful but also confusing), talking to principals, the school district, talking to my mother (which can be helpful but also confusing), and on and on and on.
This has left me virtually no time to work, much less keep up with social media and my blog. I had lunch with my dear friend and former colleague Howard today, who scolded me for ignoring my blog for two weeks. Thus, since I can think of nothing else to write about, here I am -- blogging about the challenges of working parents and school-age children. Here is the first hurdle: finding a full-day preschool program that isn't an institutional daycare in disguise. You know what I'm talking about: apathetic instructors, sterile-looking classrooms, too much free time, etc.
A friend of mine has her child enrolled in a wonderful preschool near Golden. It's essentially a farm, where the children get to play and learn about animals and nature in addition to their regular preschool activities. It sounds perfect for my high-energy child -- except that it's only 2 1/2 hours per day, three days a week. After my commute, that gives me a whopping six hours of work coverage. My mother said: “Oh why don't you just enroll her anyway, and I'll take care of her the rest of the time." (My parents also live in Golden).
This is coming from a woman who doesn't have time to do her mandated physical therapy exercises for her shoulder, because she has scheduled herself so thin with other activities such as tennis and golf, volunteering, friends, errands, and on and on and on.
Thus, I must find a preschool with the following criteria: the hours that I need (somewhere between 24 and 30 hours a week), caring and passionate teachers, a healthy learning environment, a focus on not only academics but also arts, plenty of time for fun and free play, a pleasant outdoor area, clean and spacious classrooms, and within my budget. There is also that indescribable, highly subjective "feeling" that one gets with the right school.
Because school is like a second home for your child, most of us look for some sort of emotional connection to the teachers and the program. You have to be comfortable with the setup for your kid's personality, and you want to have some commonalities with the other parents: too many people significantly below your income level gets awkward, too many people significantly above your income level will create another level of anxiety (for me) that basically, I just can't deal with right now. That's just one commonality, of course, but I do believe that socioeconomic differences can create issues if there's not a balance.
I also strongly believe that my kids should be exposed to diversity -- diverse backgrounds, races and religions. In Colorado, it's just not going to be the same as here in the Bay Area where a visit to the grocery store is like a visit to Heathrow airport. I am reconciling myself with this reality -- and also with the reality that in the short time frame that I have to arrange schools for my kids, I'm not going to be entirely satisfied with the result.
But maybe that's a good thing. This whole school business sometimes gets out of hand. Everyone seems to want the perfect environment for their children—at whatever cost. Whatever happened to adaptability? I think there's something to be said about finding the best environment you can to match your kid’s temperament and abilities, but also, not overanalyzing every aspect of it nor expecting a school that will transform your child into the next governor, Nobel scientist, or CEO.
And then there's the question of your own sanity; is there a true ROI from paying private school tuition if a public school is nearly as, or just as, strong? Is it really worthwhile to drive 15 miles out of your way twice daily for your child to attend a particular coveted school? It might be for some people -- I'm not sure it is for me, though.
My husband and I will undoubtedly spend a lot of time selecting schools for our kids -- but whatever happens, I also know that the best we can do for them is to be supportive, interested, and involved parents. If they end up with a B versus an A school next year, I have a hard time seeing how this is going to harm them in the long run. We can always transfer them elsewhere if things don't work out. But you can bet I’m going to have a few more wrinkles by the time August 24th rolls around.
Tuesday, June 9, 2009
Lowering expectations (can be) the key to happiness
By nature, I'm an idealist. As a young girl, I wanted to be an artist. Later, I imagined myself a photographer -- but my practical, scientifically-oriented father (he holds a PhD in Geophysics) informed me that it would be best to seek a career that actually paid. Darn. Then I went on to journalism school, hoping to catapult myself into the world of foreign correspondents, or diplomacy. Naturally, my first job was with a small, barely funded local newspaper in the suburbs of Denver, writing about the high school prom, burglaries, new restaurants, foreign exchange students, and other glamorous topics—for $7 dollars an hour.
You get the picture. Life isn't always what we expect; in fact, often it's quite foreign from how we had envisioned it when we were wrinkle-free and had few worries other than final exams and whether Joe Hunk will ever call back. (the photo here is of a much younger me, as a college student in Italy...the world was my oyster!)
In my visions as a teen, I was going to be married at the age of 28, traveling internationally at least twice a year, living in a tranquil ocean-side home, doing meaningful, intellectually-stimulating, and well-paying work. Yep, that's just about how things have worked out—minus a few details. I do get paid well for my work, when I get it. So that part, thankfully, came true.
Disappointment comes in many different forms, I've learned.
Disappointment comes in many different forms, I've learned.
Sometimes, our image of ourselves is cruelly-shattered, with no warning, from the people whom we love the most.
This morning, which happened to be my birthday, I was driving my four-year-old daughter to preschool, who cheerfully announced from the back seat: "I wish Cooper's mom was my mommy. She has really pretty hair and nice clothes and I really wish that she was my mommy."
Silence.
"Huh,” I replied, in my best "who cares" voice.
"But you are my sweetie lovey-girl mommy and I love you."
Somehow, she redeemed herself with that statement. But still—if I am not appealing to her now, what will she think when she's 13… and I am… over the hill?
As working parents, particularly those of the female genotype, we can be viciously hard on ourselves. We must be perfectly on time, intelligent and responsive to clients! We must always shop organic, cook delicious meals that are never from the freezer, and God forbid give our child a second cookie or more than 10 grams of sugar per day!
Silence.
"Huh,” I replied, in my best "who cares" voice.
"But you are my sweetie lovey-girl mommy and I love you."
Somehow, she redeemed herself with that statement. But still—if I am not appealing to her now, what will she think when she's 13… and I am… over the hill?
As working parents, particularly those of the female genotype, we can be viciously hard on ourselves. We must be perfectly on time, intelligent and responsive to clients! We must always shop organic, cook delicious meals that are never from the freezer, and God forbid give our child a second cookie or more than 10 grams of sugar per day!
We must exercise regularly, straining our stomach muscles because they are the "core" of our physique and without the core we are toast, lift weights 4x/week to avoid the drooping shoulder syndrome of aging women, get plenty of rest, drink 64 ounces of water daily so that our skin doesn't look like a grey sack of potatoes by the time we are 40, use natural cleaning products, attend every field trip at the children's school, volunteer at the children's school at least once a week because they don't have enough help, blah blah blah.
I would like to offer, that it's okay, occasionally, to skip the regular workout. God, nor your mother, will judge you if you serve chicken tenders and pizza from the freezer -- two nights in a row. It's okay, occasionally, to have a glass of wine at 4 PM. You will still be a respectable person if you actually decide not to volunteer at school, church, or elsewhere this year, because you need time with your family.
It's particularly hard for some people to lower their standards and be content with what they can achieve without killing themselves— and look back with fondness at where they have come from and the good people in their lives they been fortunate enough to know and befriend. Because at a certain point, something's got to give—either your standards or your sanity. Trust me, from someone who's been on the other side of sanity at least once in her life, you don't want to go there.
Here's a benefit of working for yourself: when you have a slow week, that's an invitation to actually go do something that you couldn't do if you work in an office for the big mean boss: go to the gym for the "executive workout" in the hot tub, grab a book and head to your favorite coffee shop, call a friend, see a funny movie, walk your dog, shop for something relatively inexpensive yet frivolous. Oh, and here's a wild and crazy idea: take a nap.
If you're like me, and you feel guilty even thinking about doing such things when you could be working on your business, pursuing new clients, cleaning the floors, or revamping your webpage: don’t. I am now giving you a coupon for a guilt-free afternoon before the children come scampering and screaming home from school or daycare, demanding dinner in five minutes and your complete undivided attention at the same time.
Speaking of lowering expectations, we are doing a "staycation" next week, instead of spending money we don't have on a relaxing, lovely, inspirational, stunningly picturesque vacation at a beach resort. I expect to be disappointed -- but I'm also planning to surprise myself (and the little ones) with some fun things to do that don't cost a lot of money. We will go on nature hikes and collect rocks, splash around at the health club pool, eat take-out a couple of nights, and concoct munificent tropical drinks. The kids will stay up a bit late. We’ll eat yummy and occasionally unhealthy snacks. We will do as little housework as possible. And finally, we will lower our expectations about the experience -- and hopefully, be pleasantly surprised at the outcome.
I would like to offer, that it's okay, occasionally, to skip the regular workout. God, nor your mother, will judge you if you serve chicken tenders and pizza from the freezer -- two nights in a row. It's okay, occasionally, to have a glass of wine at 4 PM. You will still be a respectable person if you actually decide not to volunteer at school, church, or elsewhere this year, because you need time with your family.
It's particularly hard for some people to lower their standards and be content with what they can achieve without killing themselves— and look back with fondness at where they have come from and the good people in their lives they been fortunate enough to know and befriend. Because at a certain point, something's got to give—either your standards or your sanity. Trust me, from someone who's been on the other side of sanity at least once in her life, you don't want to go there.
Here's a benefit of working for yourself: when you have a slow week, that's an invitation to actually go do something that you couldn't do if you work in an office for the big mean boss: go to the gym for the "executive workout" in the hot tub, grab a book and head to your favorite coffee shop, call a friend, see a funny movie, walk your dog, shop for something relatively inexpensive yet frivolous. Oh, and here's a wild and crazy idea: take a nap.
If you're like me, and you feel guilty even thinking about doing such things when you could be working on your business, pursuing new clients, cleaning the floors, or revamping your webpage: don’t. I am now giving you a coupon for a guilt-free afternoon before the children come scampering and screaming home from school or daycare, demanding dinner in five minutes and your complete undivided attention at the same time.
Speaking of lowering expectations, we are doing a "staycation" next week, instead of spending money we don't have on a relaxing, lovely, inspirational, stunningly picturesque vacation at a beach resort. I expect to be disappointed -- but I'm also planning to surprise myself (and the little ones) with some fun things to do that don't cost a lot of money. We will go on nature hikes and collect rocks, splash around at the health club pool, eat take-out a couple of nights, and concoct munificent tropical drinks. The kids will stay up a bit late. We’ll eat yummy and occasionally unhealthy snacks. We will do as little housework as possible. And finally, we will lower our expectations about the experience -- and hopefully, be pleasantly surprised at the outcome.
Thursday, June 4, 2009
Are we overdosing on social media?
Social networking is the big buzz but sometimes it's just a big headache.
What are your thoughts on the intersection between social media and business? Are you making any money or deriving quantifiable business benefit from your time spent on these sites? Frazzled mom wants to know!
I signed up for Facebook perhaps 8 months ago. Linkedin has been a friend for a couple of years. And then after much procrastination, I joined Twitter one month ago. The other day, a respected colleague sent me an e-mail to join her on Plaxo. Of course, I did.
When does anyone have time to get any actual work done? I'm amazed, particularly when I go on twitter, to find some people posting up to 20 tweets a day. They're filling up my screen, and it's annoying. There should be a limit, don't you think? I'm also realizing, of course, that some people at corporations are actually getting paid to tweet as part of their jobs in PR, marketing, or customer service. Nice for them.
Here's my other gripe: Facebook is for mindless banter about personal life, IMHO. Must this also occur on twitter? I use twitter and LinkedIn for business. Twitter has become a newsfeed of sorts for me -- I can filter on topics of interest to me, such as healthcare, high-tech, and the environment. I wouldn't mind actually getting all of my news this way so that my e-mail inbox could be strictly about taking care of business tasks or messaging friends. So that's one good thing. But unfortunately, social media is all about narcissism and no matter where you go, people just have to talk about themselves in some fashion.
Now that I'm done complaining, I do want to tackle the issue at hand: have we gone overboard on social media? Is social networking simply consuming far too much of our personal and business lives, risking our human relationships and impeding productivity at work? Is there really any measurable and valuable return?
I watched a video briefly yesterday from a man (I'll call him Twitterstar) who has started a service to increase one’s twitter followers. He's now got 40,000 followers. Is that a good thing? Twitterstar certainly thought so, and bragged about his ability to gain nearly $20,000 in income from such followers. Well, that's something for sure. But how much time did he spend to get that $20,000, I wonder? His friend, who was on the video with him, remarked that Twitterstar had spent over 1000 hours on the site—which comes out to about $20 per hour. I wouldn't say that's a fabulous return.
There is a place for social media, but I think the smart business person has to be careful about how they use such sites and limit her actions strictly to business purposes. That's not including Facebook of course -- which is for late night diversion or a five-minute siesta from work in the middle of the day.
For all intents and purposes, social media is still an experiment and it’s still foggy, at least for me personally, how I am going to "monetize" my involvement in these various sites. However, I have pieced together a few basic rules for myself, as follows:
1. I share personal information about myself only on Facebook because I use that site to connect with friends, and friends only.
2. I do not accept friend requests from people whom I don't know well, much less can hardly remember from high school.
3. I do not accept LinkedIn requests from people whom I have never met or talked to on the phone or at least had a decent online conversation with and understand our common interests.
4. On working days, I limit my Facebook time to 10 minutes per day. I don't post everyday unless I have something somewhat useful or thought-provoking to post. (I try to put myself on the other side of that post).
5. I do not post more than 5 or 6 tweets a day, and I never tweet on the weekends.
6. I use any tools and methods I can to make my experiences with the sites more efficient. For instance, on LinkedIn, there are only a couple of groups I belong to that necessitate daily updates to e-mail – but most of my groups are set for weekly digest updates. On Facebook, my settings are such that nothing arrives in my inbox. I go to the site to read everything because I do not want more random stuff filling up my inbox. On twitter, I use an application called TweetDeck to interface with the site. I can do all of my posting and actions from there in a more automated fashion, and I love the way that I can create groups to organize my tweets. That way, I can read the most important stuff first and the other tweets only if I have time.
7. I make a point to use the phone for networking every week, and schedule at least one in-person meeting a month. I also attend a couple networking events every quarter. (See "Face-To-Face Networking Is Still Critical").
Everyone has to set their own rules and limits for social networking. The point is: make sure to do just that. Then you'll have more time for live human interactions, such as hanging out at the beach with your kids...
When does anyone have time to get any actual work done? I'm amazed, particularly when I go on twitter, to find some people posting up to 20 tweets a day. They're filling up my screen, and it's annoying. There should be a limit, don't you think? I'm also realizing, of course, that some people at corporations are actually getting paid to tweet as part of their jobs in PR, marketing, or customer service. Nice for them.
Here's my other gripe: Facebook is for mindless banter about personal life, IMHO. Must this also occur on twitter? I use twitter and LinkedIn for business. Twitter has become a newsfeed of sorts for me -- I can filter on topics of interest to me, such as healthcare, high-tech, and the environment. I wouldn't mind actually getting all of my news this way so that my e-mail inbox could be strictly about taking care of business tasks or messaging friends. So that's one good thing. But unfortunately, social media is all about narcissism and no matter where you go, people just have to talk about themselves in some fashion.
Now that I'm done complaining, I do want to tackle the issue at hand: have we gone overboard on social media? Is social networking simply consuming far too much of our personal and business lives, risking our human relationships and impeding productivity at work? Is there really any measurable and valuable return?
I watched a video briefly yesterday from a man (I'll call him Twitterstar) who has started a service to increase one’s twitter followers. He's now got 40,000 followers. Is that a good thing? Twitterstar certainly thought so, and bragged about his ability to gain nearly $20,000 in income from such followers. Well, that's something for sure. But how much time did he spend to get that $20,000, I wonder? His friend, who was on the video with him, remarked that Twitterstar had spent over 1000 hours on the site—which comes out to about $20 per hour. I wouldn't say that's a fabulous return.
There is a place for social media, but I think the smart business person has to be careful about how they use such sites and limit her actions strictly to business purposes. That's not including Facebook of course -- which is for late night diversion or a five-minute siesta from work in the middle of the day.
For all intents and purposes, social media is still an experiment and it’s still foggy, at least for me personally, how I am going to "monetize" my involvement in these various sites. However, I have pieced together a few basic rules for myself, as follows:
1. I share personal information about myself only on Facebook because I use that site to connect with friends, and friends only.
2. I do not accept friend requests from people whom I don't know well, much less can hardly remember from high school.
3. I do not accept LinkedIn requests from people whom I have never met or talked to on the phone or at least had a decent online conversation with and understand our common interests.
4. On working days, I limit my Facebook time to 10 minutes per day. I don't post everyday unless I have something somewhat useful or thought-provoking to post. (I try to put myself on the other side of that post).
5. I do not post more than 5 or 6 tweets a day, and I never tweet on the weekends.
6. I use any tools and methods I can to make my experiences with the sites more efficient. For instance, on LinkedIn, there are only a couple of groups I belong to that necessitate daily updates to e-mail – but most of my groups are set for weekly digest updates. On Facebook, my settings are such that nothing arrives in my inbox. I go to the site to read everything because I do not want more random stuff filling up my inbox. On twitter, I use an application called TweetDeck to interface with the site. I can do all of my posting and actions from there in a more automated fashion, and I love the way that I can create groups to organize my tweets. That way, I can read the most important stuff first and the other tweets only if I have time.
7. I make a point to use the phone for networking every week, and schedule at least one in-person meeting a month. I also attend a couple networking events every quarter. (See "Face-To-Face Networking Is Still Critical").
Everyone has to set their own rules and limits for social networking. The point is: make sure to do just that. Then you'll have more time for live human interactions, such as hanging out at the beach with your kids...
What are your thoughts on the intersection between social media and business? Are you making any money or deriving quantifiable business benefit from your time spent on these sites? Frazzled mom wants to know!
Wednesday, May 27, 2009
Face-to-face networking is still critical
Last night I was making dinner for the kids when I realized that I had forgotten to RSVP for a business networking event that I try to attend from time to time. I had already had a long day of working and taking care of the kids, it was hot, and I was drinking a glass of wine, which didn't exactly help my motivation.While eating with my family, I realized I hadn't met face-to-face with people for work-related matters in months. It's easy not to, with Facebook, LinkedIn, Twitter, e-mail, texting, and other forms of social media and digital communications.
Even phone calls can make us all feel like we are doing our part to stay human. But looking someone straight in the eye—there's just no substitution for that.So I splashed some water on my face, brushed my hair, threw on something that looked nicer than a playdate and ran out the door.
Am I glad I did. I spent 30 minutes chatting with entrepreneurs and consultants in the green business sector, followed by a speaker, Steven Van Yoder (author of “Get Slightly Famous”) who discussed personal branding, and then a roundtable with introductions of everyone in the room. The networking event is called EcoTuesday, held in Palo Alto, and it's a super forum for people interested in environmental and sustainability issues and careers. (Currently, EcoTuesday has events in several cities. The photo here is from their site...lamo me can't do a caption yet).
I made a few contacts that may be important for my business, but more importantly, I got out of the house and talked to some real live people who weren't arguing about whose stuffed animal belongs to whom, or complaining about why they didn't get dessert. I hugged my friend Jeff Marcous of dharma Merchant Services, who’s moving his business and life from the Peninsula up to San Francisco to start a new chapter. I wished him well, and was glad I got to see him again before he becomes a hip urban resident, leaving me in the dust here in San Mateo.
On the drive home, I felt more connected, energized, and full of possibilities. I learned some cool things: such as the fact that the planet Mercury, which is currently in retrograde, will be back in alignment shortly after my birthday in early June (thank you, Universe). I learned about a company called Advanced Transit Dynamics Inc., and chatted with its sales rep, a wonderful woman named Whitney, who pitches aerodynamic trucking panels to trucking companies by promoting the gas-saving benefits. Blue-collar meets sustainability: what a concept.
I was going to talk about time management today, but I'm still trying to figure out that one. Especially now that I'm on Twitter and feel like I've spent way too much time tweeting this week. I have to get a handle on this social media before I lose my wits: of course, it's all about business, right?
In any event, pardon the pun, but get out of the house and go to an event. As soon as you can. Not only does this enable you to get away from your computer, the laundry, dirty kitchen, the regular evening meltdown of children of any age, but you'll undoubtedly learn something new, and exercise your charming social graces which have been hidden away behind that PC for the past untold months. You'll also run into at least one person to add to your social or business network.
For me, I'm interested in reconnecting with the delightful woman I met last night, Jane Hillhouse, founder of Final Footprint. (Check out her website for information on her concept for "green burials"). But the reason that I want to hang with Jane is to discuss astrology and whatever else might come of that: because she was funny, full of life, and I need people like that.
Do you attend networking events? How often and what value do they bring you?
Until next time, enjoy the rest of the week—and don't worry if you still feel frazzled by Friday happy hour. You won’t be alone….
Tuesday, May 19, 2009
Frazzled Working Moms at Home: Forget Balance, Forget Recognition…Seek Inspiration
Whenever I talk to my friends and tell them that I am a stay-at-home working mother, they all respond the same way:
"Oh you're so lucky, I would love to do that!”
And for the most part, I agree with them 100%. And here's why:
--I don't have to dress up. Or even shower.
--I get to spend time with my kids that otherwise would be spent commuting.
--I can work a flexible schedule and always have at least one full day off per week to be with the -kids or take care of errands.
--During breaks, I get to walk my dog on a beautiful sunny day.
--When I'm not too busy, I squeeze in errands, or trips to the gym.
--I am my own boss, and most days, I really like working for me.
But there's a downside. Your time is completely your own (well maybe not, if you happen to have a real boss) but it also feels incredibly divided, distracted, and not always productive. Even though you're at home, you have the license (and wrongly, the self-imposed obligation) to do laundry, clean up toothpaste from the kid’s bathroom mirror, lift weights, comb through catalogs for the latest deals, read the paper, and on and on and on. Those activities can easily take up 150% of your work day if you're not careful.
There's also loneliness. Which means, controlling the urge to log onto Facebook 15 times per hour and texting your friends to find out what they're making for dinner tonight.
Thus, I'm going to write about the triumphs and travails of a working stay-at-home mother, and I expect to hear a lot of stories from my like-minded colleagues who are currently perhaps writing a report for a client while simultaneously feeling guilty about the fact that they've missed volunteering at their kid’s school two weeks in a row, need to get their youngest child in for her four-year-old annual doctor's exam even though her birthday was two months ago, and wondering why the dog just threw up again, for the third day in a row.
I work 25 to 30 hours a week as a writer, editor, and communications consultant to businesses and websites. The rest of my time is spent taking care of the kids, the house, and all those other duties that stack up to remind you that you will never be bored or have a free moment for the rest of your adult life.
I love my flexibility, but sometimes I bemoan my lack of respect. My general feeling is that moms who work part-time from home are not always seen as valuable contributing members of society, but hobbyists. We just do this to fill the time, right? Others who wear nice clothes to work and sit in air-conditioned offices listening to completely useless banter from colleagues during meetings may not always think that we are bona fide professionals. My definition of a professional is someone who is good enough at something—anything—to actually make money doing it.
And my personal opinion is, women who work from home are fearless, multi-taskers who will never waste time in a meeting that has nothing to do with their job. Unless of course, a client is paying you to attend. The fact of the matter is, if you can't be highly efficient working at home, especially if you work for yourself, with piles of laundry and chores tempting you like Godiva truffles, you won't survive. We are not hobbyists: moms who work from home are helping to support their families, maintain their sanity, and contribute to the world. We just do it on odd schedules and we often wear gym clothes and have unwashed hair.
So if you get frustrated when your colleagues don't understand why you can't have meetings on Thursdays, even though you have told them repeatedly that Thursdays are your day off to do errands and spend with your kids, you’re not alone.
To my fellow stay-at-home working mothers: keep up the good work, and remember, it's okay to feel frazzled, out of control and unproductive. That just means you have a lot on your mind, a lot to take care of, and a lot of goals to achieve. It's all good.
Next week: organizing your time. That doesn't mean you need to have a set schedule. It just means, with the hours you have without kids to take care of, make the most of them, and determine the proper balance between personal activities and work activities.
And please, please, don't feel guilty, about anything…aside from not taking care of yourself, or serving partially-hydrogenated, corn-syrup loaded snacks to your children.
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