Getting Organized…Or Not

This afternoon I was planting some bright orange cosmos in my garden, freshly purchased from the nursery. My daughters and our babysitter were quietly coloring with sidewalk chalk, when suddenly my eight-year old daughter looked up and asked: "Mom, why are you gardening when Ila is here instead of working?" I told her that I was waiting for some clients to answer e-mails, and I couldn't move forward on work until they did. Always the responsible one, she prodded: "Well, maybe you'd better go check your e-mail again now?"

When work slows down for a few days or a week, it's hard to know what to do with the spare time. I could have exercised, but I did plenty of that already over the weekend. I could have folded the pile of laundry that's been sitting on my couch since last night. I could have even cleaned my desk and filed away the stacks of business documents and the kids’ artwork that have been gathering dust for a month. I could have done a lot of things to make my life more tidy. Instead, I high-tailed over to the nursery for the cosmos, two packs of begonias, a large bag of cedar mulch and some helpful advice on my wilting columbine flowers.

When it comes to client work, I am Little Miss Organized. I keep meticulous notes about projects and contacts. I color-code my e-mail messages according to whether they are personal, related to kids, urgent, or for networking purposes. Long-term clients get their own special e-mail folder. I do not miss deadlines.

When duty isn't calling, however, I'd rather have fun. My college roomies can attest to my apathy for household activities. Warning notes were constantly posted on my bedroom door about what I didn't clean that week. Once, I found dirty dishes on my bookshelf. It's likely that I was at the beach or going on a nice long run instead of loading the dishwasher. (Who can blame me, really, considering that I attended the University of California, Santa Barbara)

I've come to believe that people who have a spic and span desk are also the same people who vacuum the insides of their cars every week. This is not me. I envy them--- but I will never, ever be like them. And that's just gonna have to be good enough for me. My dog Bo (pictured here) is fine with my choices.

He never misses his daily walk.

A New Philosophy on Diet And Exercise: Don't?

I haven't exercised all week, unless you can count 10 minutes in the "home gym" screwing around with my 6-year old last night. I have been beating myself up for the last few months for my steadily declining regular exercise regime and a perceptible increase in alcohol units. This doc below (name unknown) is putting my heart at ease. God love him!

Q: Doctor, I've heard that cardiovascular exercise can prolong life. Is this true?

A: Your heart only good for so many beats, and that it... Don't waste on exercise. Everything wear out eventually. Speeding up heart not make you live longer; it like saying you extend life of car by driving faster. Want to live longer? Take nap.


Q: Should I reduce my alcohol intake?

A: No, not at all. Wine made from fruit. Brandy is distilled wine, that mean they take water out of fruity bit so you get even more of goodness that way. Beer also made of grain. Bottom up!


Q: How can I calculate my body/fat ratio?

A: Well, if you have body and you have fat, your ratio one to one. If you have two bodies, your ratio two to one, etc.


Q: What are some of the advantages of participating in a regular exercise program?

A: Can't think of single one, sorry. My philosophy is: No pain...good!

Q: Aren't fried foods bad for you?

A: YOU NOT LISTENING! Food are fried these day in vegetable oil. In fact, they permeated by it. How could getting more vegetable be bad for you?!?

Q: Will sit-ups help prevent me from getting a little soft around the middle?

A: Definitely not! When you exercise muscle, it get bigger. You should only be doing sit-up if you want bigger stomach.

Q: Is chocolate bad for me?

A: Are you crazy?!? HEL-LO-O!! Cocoa bean! Another vegetable! It best feel-good food around!

Q: Is swimming good for your figure?

A: If swimming good for your figure, explain whale to me..

Q: Is getting in shape important for my lifestyle?

A: Hey! 'Round' is shape!

Well... I hope this has cleared up any misconceptions you may have had about food and diets.

And remember:

Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather to skid in sideways - Chardonnay in one hand - chocolate in the other - body thoroughly used up, totally worn out and screaming "WOO-HOO, what a ride!!"

Consultants and Writers: Be Transparent, Avoid Conflict of Interest

As a freelance writer who also has PR and marketing clients, I have to be transparent in my work. I do not cover companies that I represent, for instance. I do not contact interview subjects for marketing work. However, if they contact me: great. And I will never interview them again. A good friend and former colleague of mine once said: "Keep everything in the sunshine." That's a good rule of thumb, to avoid potential conflict of interest.

Today, whether you are a consumer of online information, a creator of online information, or both, there are risks. Can you trust the source that you are reading for objectivity? (Blogs with generic names are often co-sponsored or owned by companies. Look for the fine print.)

Random bloggers with "news" sites are often just rewriting press releases. Read carefully.

Freelance journalists are not always what they seem.

Anyway, I do believe it's possible to write objective articles and also do PR and marketing work, as long as those two activities remain separate. I've been doing this for several years now. Check out the blog that delves deeper on this which I wrote for TGPR, a virtual PR agency in Menlo Park, California, whom I have been working for since 2009.

I'd love to get your thoughts about how lines are blurring and how this affects your work.

Wasting Away in Messageville

I spend anywhere from 30 to 40 hours per week working at my computer. A few years ago, life was comparatively simple. Open up inbox, send e-mail, receive e-mail, file e-mail, complete tasks. Send text messages, but only to friends. But now, I feel like an old boat without a sail, hopelessly adrift.

A few of my clients have set me up on their corporate Google e-mail. Sometimes I receive an e-mail to the Google account, and sometimes to my Comcast address. I am never quite sure how to respond, or which account to check first. (Yes, I did ask said clients for preference, but the advice never came)

Other clients have set up project sites to share information and tasks. But again, it's hard to know, when to use that site versus simply, e-mail.

And then there's Twitter and Facebook. Should I DM her or retweet? Send him a Facebook message or write on his wall? I have many contacts in LinkedIn who are not close acquaintances. Should I e-mail them through LinkedIn, or send them a note to their work email? Maybe I should just pick up the damn phone.

Call me a Web 2.0 Luddite, but how many hours a week am I wasting trying to figure out which contact method to use? Those brain cells could be used more efficiently, such as, to write something magical for a client.

How do you deal with the "communications" challenge? Please, don’t tell me I need another tool.

You can reach me on Facebook, Twitter, LinkedIn, Google, and Skype. And oh, email.

On Wishes, Dreams and Pet Projects

When we graduated college, we all had grandiose dreams. Then life got in the way. We got ambitious, and decided to climb the ladder. Maybe we moved around for different jobs. We made new friends, traveled and experienced all kinds of adventures. Pretty soon, some of us found a life partner. We got married, took an overpriced honeymoon, got domestic, perhaps got a little crazy because we knew kids might be coming. And pretty soon the kids came. The babies took over our lives and our emotional state of being. The days consisted of laundry, feedings, doctor appointments, blockading toddlers from every possible danger in the house, preparing healthy organic meals for growing bodies, baby gym, baby swim classes, baby art, teething, exhaustion. Then the kids got older and started school, giving you 6.5 hours of uninterrupted work time. That's liberating for a while....but then one day you stop in the middle of writing an email and remember the dusty old dream. You post a note on your office wall with the dream in bright letters...and it sits there for a few months. You begin to hate the note.

Then one night you set your alarm for 5 a.m., and the next morning you get up after hitting the snooze button five times and start working on your dream. Some days you don't get up, or your work takes over, but the next day you get up and go at it again.

It doesn't matter matter what your dream is: maybe it's getting in shape or learning how to make the perfect crème brûlée or going to church again. Maybe it's writing a book or novella, which is mine. A dream may change over time, but the point is: pick one no matter how small or big and work on it until it's done or until you've realized it wasn't the dream your really wanted after all. If that's the case, change your dream into another pursuit. I have no idea where my dream journey will lead me or if I will abandon it eventually. I'm afraid about giving up in boredom and disillusionment, or not having the time or energy to keep chasing after it. I am deeply afraid of failure.

Our lives are filled to the brim with work, family, parenting and trying to stay healthy so we can meet our grandkids someday. It often feels like there's no room for anything else. But if you can, make time for that something else. It might lead you somewhere completely unexpected.

Happy dreaming! What's yours?

How to Keep the Good Clients

It wasn’t long ago when I was happy to keep any clients that came my way. Now, I have the luxury of focusing on the good ones -- the ones with smart and supportive people, challenging and consistent work, competitive rates, and of course, who pay on time.

I haven't always been the most diplomatic person. Sometimes, I have to fight my tendency to speak my mind. Working with clients of all temperaments has helped me to be more adaptable, flexible and might I say, a people-pleaser. Because at the end of the day: the customer is always right. Well, almost always right.

Here are a few ideas I have for keeping favorite clients happy. What are yours?

1. Respond quickly. My top job as a service provider is to be an excellent communicator. When a request comes in, even if I can’t tackle it that day, I reply as soon as I can so they know I’m on it. If I don't understand what they're asking of me, I clear that up right away and also make sure I understand their deadline. If I can’t meet it, I’ll always ask if there’s any leeway before flat-out saying no. Very rarely have I had to refuse a client request based on the deadline.

2. Be a perfectionist--or try. My second top job is pretty simple. I treat every job the same -- matter what I'm getting paid. If I agree to write an article, I'm going to make sure it's the best content I can possibly deliver in the timeframe and with the materials provided. I try hard to understand their goals and audience, and make extra effort to minimize work on the client’s end. I'm human. I can't catch everything, but I feel I owe it to the client to proof my own work a few times before the client sees it.

3. Be humble. The client is the expert in their field, not me. I try to get as much information from them about their industry and needs as I can, and I don’t pretend to know something that I don't. If I know I'm right, but the client thinks I'm wrong – I bite my tongue. After all, they're paying for the work and they make the rules. If I make a mistake, I admit it, and then we can all move on.

4. Don’t nickel and dime. It's okay and probably a good thing to occasionally do something for free. If the client has 30 minutes of extra work at the end of a project and I have already sent in the invoice, no problem. If the client wants to do a third or fourth revision, I do it. Once in a while, I have to set a boundary. But for a good client, it does pay later to go the extra mile today.

5. Have fun. If you have a sense of humor and it's clear that you enjoy your work, it rubs off in a positive way on your clients. Don't take yourself too seriously: try to get to know your clients a little bit. If you're a pleasant and interesting person to work with, and you deliver excellent work to boot, they're going to keep you around.

One of the toughest parts about being a consultant/freelancer is managing expectations. When you have multiple clients, sometimes they all want something from you at once. That can be stressful. Or, they may ask for something that's just unreasonable during the timeframe of a project. Those are the times when you have to get diplomatic and make sure you're not setting yourself up for failure. You may have to negotiate a little, but still ensure that the client knows you have a “can-do” attitude. It's a tricky balance, but nurturing client relationships is just part of the job.

Santa gave me an iPad

And I didn't even ask for one. How about that? It's genius simplicity. Nothing more to say. I know 2011 will be even more productive...and fun. Happy New Year!