Consultants and Writers: Be Transparent, Avoid Conflict of Interest

As a freelance writer who also has PR and marketing clients, I have to be transparent in my work. I do not cover companies that I represent, for instance. I do not contact interview subjects for marketing work. However, if they contact me: great. And I will never interview them again. A good friend and former colleague of mine once said: "Keep everything in the sunshine." That's a good rule of thumb, to avoid potential conflict of interest.

Today, whether you are a consumer of online information, a creator of online information, or both, there are risks. Can you trust the source that you are reading for objectivity? (Blogs with generic names are often co-sponsored or owned by companies. Look for the fine print.)

Random bloggers with "news" sites are often just rewriting press releases. Read carefully.

Freelance journalists are not always what they seem.

Anyway, I do believe it's possible to write objective articles and also do PR and marketing work, as long as those two activities remain separate. I've been doing this for several years now. Check out the blog that delves deeper on this which I wrote for TGPR, a virtual PR agency in Menlo Park, California, whom I have been working for since 2009.

I'd love to get your thoughts about how lines are blurring and how this affects your work.

Wasting Away in Messageville

I spend anywhere from 30 to 40 hours per week working at my computer. A few years ago, life was comparatively simple. Open up inbox, send e-mail, receive e-mail, file e-mail, complete tasks. Send text messages, but only to friends. But now, I feel like an old boat without a sail, hopelessly adrift.

A few of my clients have set me up on their corporate Google e-mail. Sometimes I receive an e-mail to the Google account, and sometimes to my Comcast address. I am never quite sure how to respond, or which account to check first. (Yes, I did ask said clients for preference, but the advice never came)

Other clients have set up project sites to share information and tasks. But again, it's hard to know, when to use that site versus simply, e-mail.

And then there's Twitter and Facebook. Should I DM her or retweet? Send him a Facebook message or write on his wall? I have many contacts in LinkedIn who are not close acquaintances. Should I e-mail them through LinkedIn, or send them a note to their work email? Maybe I should just pick up the damn phone.

Call me a Web 2.0 Luddite, but how many hours a week am I wasting trying to figure out which contact method to use? Those brain cells could be used more efficiently, such as, to write something magical for a client.

How do you deal with the "communications" challenge? Please, don’t tell me I need another tool.

You can reach me on Facebook, Twitter, LinkedIn, Google, and Skype. And oh, email.

On Wishes, Dreams and Pet Projects

When we graduated college, we all had grandiose dreams. Then life got in the way. We got ambitious, and decided to climb the ladder. Maybe we moved around for different jobs. We made new friends, traveled and experienced all kinds of adventures. Pretty soon, some of us found a life partner. We got married, took an overpriced honeymoon, got domestic, perhaps got a little crazy because we knew kids might be coming. And pretty soon the kids came. The babies took over our lives and our emotional state of being. The days consisted of laundry, feedings, doctor appointments, blockading toddlers from every possible danger in the house, preparing healthy organic meals for growing bodies, baby gym, baby swim classes, baby art, teething, exhaustion. Then the kids got older and started school, giving you 6.5 hours of uninterrupted work time. That's liberating for a while....but then one day you stop in the middle of writing an email and remember the dusty old dream. You post a note on your office wall with the dream in bright letters...and it sits there for a few months. You begin to hate the note.

Then one night you set your alarm for 5 a.m., and the next morning you get up after hitting the snooze button five times and start working on your dream. Some days you don't get up, or your work takes over, but the next day you get up and go at it again.

It doesn't matter matter what your dream is: maybe it's getting in shape or learning how to make the perfect crème brûlée or going to church again. Maybe it's writing a book or novella, which is mine. A dream may change over time, but the point is: pick one no matter how small or big and work on it until it's done or until you've realized it wasn't the dream your really wanted after all. If that's the case, change your dream into another pursuit. I have no idea where my dream journey will lead me or if I will abandon it eventually. I'm afraid about giving up in boredom and disillusionment, or not having the time or energy to keep chasing after it. I am deeply afraid of failure.

Our lives are filled to the brim with work, family, parenting and trying to stay healthy so we can meet our grandkids someday. It often feels like there's no room for anything else. But if you can, make time for that something else. It might lead you somewhere completely unexpected.

Happy dreaming! What's yours?

How to Keep the Good Clients

It wasn’t long ago when I was happy to keep any clients that came my way. Now, I have the luxury of focusing on the good ones -- the ones with smart and supportive people, challenging and consistent work, competitive rates, and of course, who pay on time.

I haven't always been the most diplomatic person. Sometimes, I have to fight my tendency to speak my mind. Working with clients of all temperaments has helped me to be more adaptable, flexible and might I say, a people-pleaser. Because at the end of the day: the customer is always right. Well, almost always right.

Here are a few ideas I have for keeping favorite clients happy. What are yours?

1. Respond quickly. My top job as a service provider is to be an excellent communicator. When a request comes in, even if I can’t tackle it that day, I reply as soon as I can so they know I’m on it. If I don't understand what they're asking of me, I clear that up right away and also make sure I understand their deadline. If I can’t meet it, I’ll always ask if there’s any leeway before flat-out saying no. Very rarely have I had to refuse a client request based on the deadline.

2. Be a perfectionist--or try. My second top job is pretty simple. I treat every job the same -- matter what I'm getting paid. If I agree to write an article, I'm going to make sure it's the best content I can possibly deliver in the timeframe and with the materials provided. I try hard to understand their goals and audience, and make extra effort to minimize work on the client’s end. I'm human. I can't catch everything, but I feel I owe it to the client to proof my own work a few times before the client sees it.

3. Be humble. The client is the expert in their field, not me. I try to get as much information from them about their industry and needs as I can, and I don’t pretend to know something that I don't. If I know I'm right, but the client thinks I'm wrong – I bite my tongue. After all, they're paying for the work and they make the rules. If I make a mistake, I admit it, and then we can all move on.

4. Don’t nickel and dime. It's okay and probably a good thing to occasionally do something for free. If the client has 30 minutes of extra work at the end of a project and I have already sent in the invoice, no problem. If the client wants to do a third or fourth revision, I do it. Once in a while, I have to set a boundary. But for a good client, it does pay later to go the extra mile today.

5. Have fun. If you have a sense of humor and it's clear that you enjoy your work, it rubs off in a positive way on your clients. Don't take yourself too seriously: try to get to know your clients a little bit. If you're a pleasant and interesting person to work with, and you deliver excellent work to boot, they're going to keep you around.

One of the toughest parts about being a consultant/freelancer is managing expectations. When you have multiple clients, sometimes they all want something from you at once. That can be stressful. Or, they may ask for something that's just unreasonable during the timeframe of a project. Those are the times when you have to get diplomatic and make sure you're not setting yourself up for failure. You may have to negotiate a little, but still ensure that the client knows you have a “can-do” attitude. It's a tricky balance, but nurturing client relationships is just part of the job.

Santa gave me an iPad

And I didn't even ask for one. How about that? It's genius simplicity. Nothing more to say. I know 2011 will be even more productive...and fun. Happy New Year!

It's official: I'm a cheapskate but I want an iPad.

I don't usually succumb to the latest gadget trends. I bought the second generation iPhone, which I still own. I keep my computers as long as they keep running. We were probably the last person in our town to buy a flatscreen TV. Never got an iPod. Not that I don't like new technology -- but I guess I like spending my scant extra cash on vacations. Anyhow, back to the topic of my obsession: I am out and about so much in the afternoons shuttling my kids around while also trying to keep up with work that I can hugely see the potential of having one of these overpriced large-format iPhone's. I think that could happen next year. I can't even begin to think how my kids are going to freak out when they see it on the kitchen counter.  Watching movies at Grandma's house while Grandpa watches football? Killer. A little online shopping while the kids are in gymnastics? Nice.  Emailing and reading in bed at the same time? Aaahhh.

Technology: sometimes it' a true pain in the butt (if you read my earlier posts about home laptop maintenance) yet I have an instinctual feeling that the iPad is only going to bring me joy. Unadulterated,  intellectual, free-spirited joy.

Happy Holidays friends!

Giving thanks

Until I have something more thought-provoking to say (yeah right), here's my list of thankfulness for this year.

Healthy, smart, fun-loving kids
Patient husband who really knows how to cook
Friends, near and far
Health
Great Clients
Hiking trails
Running shoes
Chocolate
Wine
Books
and let's not forget, Freedom!

For all our troops on distant shores, Godspeed. Special prayers to the families of Marines who have recently lost their lives in Afghanistan. And all those members of the military who have passed in the last year.

Happy Thanksgiving to you and your families. Give thanks for what you have and give hugs to everyone you love.